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The Perfect Mailing List

Submitted by jens on Sat, 12/17/2005 - 01:20
Duct Tape Marketing published a very interesting thing about how to find the perfect mailing list. To be really brief, their perfect mailing list is generally made up by merging two lists.
The first list is demographic in nature, the second is a list that holds the key to some purchasing behavior.
Be sure to read the whole article at Duct Tape Marketing.

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