Improving lead generating and conversion rates
Submitted by jens on Thu, 06/30/2005 - 10:16
Did you know that marketing is a lot like farming? "You can’t just head out to your fields and bring in a bountiful harvest. First, you buy seed from the money you’ve budgeted. You buy enough to be sure that a good crop will germinate and thrive until harvest, and you’re likely to plant several different crops to hedge the weather and the market."
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