I am a strong believer in building relationships online as part of my marketing strategy. And that’s exactly what I’m teaching my clients. I’m telling them about the time the pizza delivery guy gave me a ride home and that most of the time people won’t buy your products unless you have some social proof.
I am also a strong believe in reciprocity, and this means that people are responding to a positive action with another positive action. People are rewarding kind actions. So, if you smile, most people will be smiling back at you.
If you asked me how you can combine relationship marketing and reciprocity, my answer would be to start commenting on blogs. This method alone, is by far the easiest, cheapest (it’s free) and one of the most powerful marketing methods online.
I believe that there are 12 really good reasons for why you should start commenting on blogs today.
1. Tell the author what you think of the post
Think reciprocity. When you’ve written a blog post, even though you might not care much for a lot of comments, you want some kind of feedback. You want to know if people understand what you’ve written, and you want to know if people agree or disagree with you. And that’s exactly what other bloggers are looking for as well. Many times you don’t have to write a very long and detailed comment, just let them know what you think of the post. If you comment, they’ll comment on your post and tell you what they think of it. It might not happen if you just comment on one post, but it will eventually happen.
2. Be visible. Be everywhere
A lot of people have told me that they’ve seen me close to everywhere, and the reason they’ve seen me everywhere is because I’ve been everywhere. When you comment on blogs, people will see you, they’ll notice you, and they’ll remember you. When you comment, and you use an avatar (I’m always using the same avatar. I don’t change it, because it’s part of my branding and a way for people to remember who I am) people will remember your face. This technique is what I use to promote my newsletter.
3. Get traffic
When you comment on blogs that are using CommentLuv (I’m using it on this blog), you can add a link back to one of your blog posts. The title of the blog post is visible, and if you add a good title, you’ll end up with more traffic. People do read comments, and I click on links to the various posts in CommentLuv all the time.
4. Create relationships. Be part of a community
When you comment on blogs you’ll eventually meet the same people over and over again. That’s how I’ve met people like Bill, Adrienne, Sergio, Carolyn, Ben, Mark and many more. When you comment on blogs, you’ll create strong relationships, you’ll become friends, and you’ll feel that you’re part of a team. They’ll support you and help you out. I’ve received some really awesome gifts from people I’ve met just by commenting on their blogs.
5. Guest blogging opportunities
One of the best ways to get direct traffic to your blog and to get a higher ranking at Google is by writing guest posts. You’ll meet a new audience, and you’ll get link juice by adding a link back to your blog. I wouldn’t have had the opportunity to write posts like:
- 13 Steps to Relationship Marketing Success I Learned While Getting My Hair Cut
- The 10 Real Reasons Why I Love Spotify
- The 5 reasons why I am a failed writer
- How Fanta destroyed everything
- The Importance of Creating Strong Relationships with your Customers
Comment on blogs and people will ask you to write guest posts.
6. Increase engagement
Think reciprocity. When you comment on other blogs, they’ll end up commenting on your posts. Most likely, they won’t just give you a feedback on the post, but they’ll increase the engagement on your blog. They’ll read what you’ve written, they’ll comment, and they’ll reply to your comments, and they’ll help share (on social media) what you’ve written. It’s not just about a plain feedback.
7. Be part of the conversation
When you comment on blogs, you’ll be part of the conversation and that means you’ll be learning more. It will help keep you up to date on what’s happening. Many times, you’ll find the latest news in a blog post, and when you comment, you’ll get a reply with even more news. When you comment, people will understand what you care about, and they’ll even send you emails and notifications (on social media) to let you know what’s happening.
8. Add value to the post
I usually don’t just give feedback on what I think about the blog post when I comment. I like to focus on adding value to the post. By adding value, you’re helping out, not just the author, but you’re helping all the readers as well. This means that you’re showing people that you’re an expert. You’re not just visible everywhere, but you’re part of the conversation and you’re a professional, and that’s why people should listen to you and visit your blog (and sign up for your newsletter, and buy your products).
9. Grow your credibility
Trust is a very important part of marketing. If people have never heard of you, they won’t buy from you. If people have seen you around, and they’ve read what you’ve written again and again, and you’ve been adding value to blog posts, they’ll trust you. Blog commenting is a great way to grow your credibility. And, I believe that it’s the fastest way to get people to trust you online (that, combined with writing guest posts).
10. Create links to your site
Like I said earlier, if you comment on blogs that are using CommentLuv, you’ll get a link back to your blog. This way you’ll get direct traffic and link juice (higher ranking from the search engines). But, you’ll also get a link back to your blog from blogs that are not using CommentLuv. You might not get as much direct traffic from it (or link juice), but you’ll get the link. And links matters.
11. Find the point of interest in the story
Think of blog commenting as part of your training. When you read a blog post, try to find the point of interest in the story. And comment on it. I’ve been making many mistakes, and one of my recent mistakes was when I commented on a fictional character, and I thought it was a real person. I’m learning from my mistakes, and I’m using blog commenting as part of my training.
12. Create Commentable Content
When you read and comment on blog posts, you’ll eventually understand what type of content you should write in order to get more comments (and more likes and shares). If you’re just writing, you won’t understand what makes blog posts become popular and why people comment on some posts, but not every single post. I’ve written many posts on my blog, and some of them has more than 100 comments, while others have close to zero. I’ve learned what makes a good blog post, not by just writing my own posts, but by reading other blog posts and commenting on them.
Do you comment on blogs as part of your marketing strategy?
I’ve talked to many people about why they should comment on blogs, and some say they do it once in a while, other are doing it every single day as part of their marketing strategy. What’s important is that they’re authentic and they’re adding value, that’s when it becomes a real powerful marketing strategy.
I’d love to hear your thoughts on this. Are you commenting on blogs as part of your marketing strategy, or why are you commenting on blogs?