sly : marketing

12 Best Reasons Why You Should Comment on Blogs


Haakon back

I am a strong believer in building relationships online as part of my marketing strategy. And that’s exactly what I’m teaching my clients. I’m telling them about the time the pizza delivery guy gave me a ride homeΒ and that most of the time people won’t buy your products unless you have some social proof.

I am also a strong believe in reciprocity, and this means that people are responding to a positive action with another positive action. People are rewarding kind actions. So, if you smile, most people will be smiling back at you.

If you asked me how you can combine relationship marketing and reciprocity, my answer would be to start commenting on blogs. This method alone, is by far the easiest, cheapest (it’s free) and one of the most powerful marketing methods online.

I believe that there are 12 really good reasons for why you should start commenting on blogs today.

1. Tell the author what you think of the post

Think reciprocity. When you’ve written a blog post, even though you might not care much for a lot of comments, you want some kind of feedback. You want to know if people understand what you’ve written, and you want to know if people agree or disagree with you. And that’s exactly what other bloggers are looking for as well. Many times you don’t have to write a very long and detailed comment, just let them know what you think of the post. If you comment, they’ll comment on your post and tell you what they think of it. It might not happen if you just comment on one post, but it will eventually happen.

2. Be visible. Be everywhere

A lot of people have told me that they’ve seen me close to everywhere, and the reason they’ve seen me everywhere is because I’ve been everywhere. When you comment on blogs, people will see you, they’ll notice you, and they’ll remember you. When you comment, and you use an avatar (I’m always using the same avatar. I don’t change it, because it’s part of my branding and a way for people to remember who I am) people will remember your face. This technique is what I use to promote my newsletter.

3. Get traffic

When you comment on blogs that are using CommentLuvΒ (I’m using it on this blog), you can add a link back to one of your blog posts. The title of the blog post is visible, and if you add a good title, you’ll end up with more traffic. People do read comments, and I click on links to the various posts in CommentLuv all the time.

4. Create relationships. Be part of a community

When you comment on blogs you’ll eventually meet the same people over and over again. That’s how I’ve met people like Bill, Adrienne, Sergio, Carolyn, Ben, MarkΒ and many more. When you comment on blogs, you’ll create strong relationships, you’ll become friends, and you’ll feel that you’re part of a team. They’ll support you and help you out. I’ve received some really awesome gifts from people I’ve met just by commenting on their blogs.

5. Guest blogging opportunities

One of the best ways to get direct traffic to your blog and to get a higher ranking at Google is by writing guest posts. You’ll meet a new audience, and you’ll get link juice by adding a link back to your blog. I wouldn’t have had the opportunity to write posts like:

Comment on blogs and people will ask you to write guest posts.

6. Increase engagement

Think reciprocity. When you comment on other blogs, they’ll end up commenting on your posts. Most likely, they won’t just give you a feedback on the post, but they’ll increase the engagement on your blog. They’ll read what you’ve written, they’ll comment, and they’ll reply to your comments, and they’ll help share (on social media) what you’ve written. It’s not just about a plain feedback.

7. Be part of the conversation

When you comment on blogs, you’ll be part of the conversation and that means you’ll be learning more. It will help keep you up to date on what’s happening. Many times, you’ll find the latest news in a blog post, and when you comment, you’ll get a reply with even more news. When you comment, people will understand what you care about, and they’ll even send you emails and notifications (on social media) to let you know what’s happening.

8. Add value to the post

I usually don’t just give feedback on what I think about the blog post when I comment. I like to focus on adding value to the post. By adding value, you’re helping out, not just the author, but you’re helping all the readers as well. This means that you’re showing people that you’re an expert. You’re not just visible everywhere, but you’re part of the conversation and you’re a professional, and that’s why people should listen to you and visit your blog (and sign up for your newsletter, and buy your products).

9. Grow your credibility

Trust is a very important part of marketing. If people have never heard of you, they won’t buy from you. If people have seen you around, and they’ve read what you’ve written again and again, and you’ve been adding value to blog posts, they’ll trust you. Blog commenting is a great way to grow your credibility. And, I believe that it’s the fastest way to get people to trust you online (that, combined with writing guest posts).

10. Create links to your site

Like I said earlier, if you comment on blogs that are using CommentLuv, you’ll get a link back to your blog. This way you’ll get direct traffic and link juice (higher ranking from the search engines). But, you’ll also get a link back to your blog from blogs that are not using CommentLuv. You might not get as much direct traffic from it (or link juice), but you’ll get the link. And links matters.

11. Find the point of interest in the story

Think of blog commenting as part of your training. When you read a blog post, try to find the point of interest in the story. And comment on it. I’ve been making many mistakes, and one of my recent mistakes was when I commented on a fictional character, and I thought it was a real person. I’m learning from my mistakes, and I’m using blog commenting as part of my training.

12. Create Commentable Content

When you read and comment on blog posts, you’ll eventually understand what type of content you should write in order to get more comments (and more likes and shares). If you’re just writing, you won’t understand what makes blog posts become popular and why people comment on some posts, but not every single post. I’ve written many posts on my blog, and some of them has more than 100 comments, while others have close to zero. I’ve learned what makes a good blog post, not by just writing my own posts, but by reading other blog posts and commenting on them.

Do you comment on blogs as part of your marketing strategy?

I’ve talked to many people about why they should comment on blogs, and some say they do it once in a while, other are doing it every single day as part of their marketing strategy. What’s important is that they’re authentic and they’re adding value, that’s when it becomes a real powerful marketing strategy.

I’d love to hear your thoughts on this. Are you commenting on blogs as part of your marketing strategy, or why are you commenting on blogs?

131 responses to “12 Best Reasons Why You Should Comment on Blogs”

  1. Sharyn Sheldon says:

    Blog commenting is definitely part of my strategy. My problem is that I always get to the end of the day and realize I haven’t done any of that type of online networking since I’ve been so busy with other tasks. I know it’s best to schedule some time in the day just for commenting. Now I have to go do it! Do you have a best practice for making sure you do enough commenting each day?

    – Sharyn

    • Hi Sharyn,

      That’s great that commenting is part of your strategy. I comment on blogs every single day, but I don’t have a strategy when it comes to which blogs I should comment on. I have a very long list of blogs I subscribe to and I read whatever I have time to read, and comment on the ones I find most interesting.

      What I do is I use Things (a software for my Mac) and I have added commenting on blogs as a task I do every single day. I don’t go to bed unless I have commented on at least one blog post. But, I try to comment on more than one. I’d like to comment on at least 10 blog posts a day, but on some days I just don’t find the time. I don’t go to bed unless I’ve commented on at least one πŸ™‚

      • Rahman says:

        I have found a very interesting and useful Chrome extension called Bloglovin’ that lists the blogs I’ve subscribed to. It separates read from unread posts and you can check them out all at one page quickly and save time looking for them. I use it instead of Google Reader and feel quite happy with it. You can find it at:
        Time matters my friend! That’s why I’m looking for these tools.

        • That’s the first time I’ve heard of the plugin. It sounds really interesting. I’m using Reeder, a paid software that will help me categorize and keep track of every blog I follow and all the blog posts I haven’t read. It works great too, but I need to take a closer look at Bloglovin’ to see if it’s better πŸ™‚

          Thanks a lot for sharing it. I’m always looking for tools that can help me with my productivity.

  2. Blog commenting always works Jens!

    It IS the best and most effective way to build relationships with people, beside doing so for your marketing and business. I guess that’s what really made it for me. πŸ™‚

    And yes, ever since I got CommentLuv too, I’ve seen more readers coming over to my blog than ever before, and have myself also visited many blogs through those links left behind. Moreover, when you are commenting at so many places, you are everywhere and very visible too. πŸ™‚

    However, I wish more people would really interact and write valuable comments that are related and connected to the content of the post, rather than the 1 or 2 liners we sometime get. I’ve seen that on a few blogs and feel that it doesn’t really add value to their comment- isn’t it?

    Thanks so much for sharing these wonderful reasons with all of us. πŸ™‚

    • I absolutely agree Harleena. It has become a problem that many people understand the value of blog commenting, but they don’t understand how to comment on blogs. I don’t receive a lot of spam anymore, and I don’t receive that many “great post” type of comments either, but on the other hand, I love all sorts of feedback πŸ™‚

  3. Mark says:

    Hi Jens! It’s good to see you sir, I was having Jen’s withdrawals : o

    The comment section of blogs is the best place to discover, connect with and build relationships with other bloggers who can help you.

    It’s where many of your future good friends and the support system you need for your blogging efforts are waiting for you to engage.

    The magic of relationships in the blogosphere are happening in the comment section of blogs, fact!

    Cheers Jens!

    • It’s been a while Mark, but I’m back and I’m full of energy πŸ™‚

      I agree. I used to think that comments are just a waste of time, and that it was all about the content that I wrote (in the blog post). But it didn’t take me more than a few months until I realized that if I was going to be any successful at all, I need to pay attention to the people who commented on my blog and I needed to build relationships to other bloggers and provide value to other blog posts. It’s been an awesome ride, and I’ve just started πŸ™‚

  4. Adrienne says:

    Hey Jens,

    Well, you know I couldn’t agree with you more. I was speaking with a new prospect just yesterday and shared with him the best way to have success online. That’s through building those relationships and it all starts with blog commenting to me.

    Where else can you connect with people on their level because you’ve even commented on their blog or they’ve commented on yours. From that point forward to you can reach out to them to see if you can be of any assistance or perhaps ask more questions or share information. That’s where it all begins but getting yourself out there is the key.

    Love these 12 reasons and I’m so honored that you were my last guest poster over at my blog. If you guys haven’t been by yet, Jens post was a hit! Oh heck, they all are.


    • I’ve been thinking about how important relationships are, and that blog commenting is even more powerful than I have realized. I am receiving questions from people wanting to guest post on my blog on a daily basis, and I always turn them down (I didn’t used to, but now I’m saying no). If one of my regular readers, who are commenting, would have asked, I would have said yes without hesitating. And it all started with a single comment πŸ™‚

      I was even featured at your blog, and it all started with a comment πŸ™‚

  5. I like the point you made about being visible everywhere. People who follow blogs that talk about the same thing look at comments and will likely see the same people commenting on different blogs. It gives the illusion that the commenters are everywhere .

    I think people will still have to pitch to guest post and not be offered to do one just because they’ve made a comment on the blog.

  6. Joseph Adediji says:

    I love blog commenting! It is my number 1 strategy for building backlinks and relationship online.
    The traffic and link juice have really helped me in my early days of blogging, i usually tell newbie bloggers to embrace blog commenting.

    • That’s awesome Joseph. What I’ve been curious about is how much link juice you get from commenting on blogs. I know that the links matter (and especially if they’re dofollow), but I’m still not sure how important they are compared to a link in a post. Do you have any experience with this?

      • Joseph Adediji says:

        Hi Jens,
        the link juice from commenting was really great! I was able to get PR2 for my blog by just commenting and also Harsh of also published a post about how he got PR3 for an undeveloped domain using blog commenting!

        • That’s something I’ve been thinking a lot about. I had no idea that it was possible to get a PR2 or a PR3 just by commenting on other blogs. That’s awesome πŸ™‚

          Thanks Joseph. I really appreciate this.

  7. Jae says:

    Nice post. I must try harder! Some blogs don’t have a commenting function (esp company blogs); do you disapprove? Is that the point of blogs? Or are the posts themselves point enough? Hmmm.

    • Hi Jae,

      The answer would be both yes and no. I know that Seth Godin doesn’t have comments on his blog, but that’s mostly because it would be total chaos, he would probably get thousands of comments on every single post πŸ™‚

      And when you post a comment, you want a reply, or at least many do. So if you don’t have the time or resources to read or reply to the comments, then it might not be such a good thing to have comments. On the other hand, I believe that it’s very important to use comments, because this is where you build strong relationships to your readers (and potential customers).

  8. Josh says:

    I couldn’t agree more with you regarding the value of commenting. The comment section on my blog and elsewhere has been the greatest resource I have found for building relationships with other people.

    It is where I met you and so many others. A good comment section is often the heart of the blog.

    • Exactly. I’ve actually been thinking about publishing very short blog posts, with just a question, to see if there would be an interesting discussion in the comments or not. But so far, I haven’t had the guts to do it πŸ™‚

  9. Jens,
    I completely agree with you about commenting to build relationships. I always strive to engage with my readers in the comment section. To me, it’s part of my community building efforts. Often, people will send me personal emails thanking me for having such lively discussions on my blog. These 12 tips are right on.

    • Hey Sherryl,

      That’s what I’m talking about. I love to read blogs with lots of interesting comments. And it’s true that comments is the heart of the blog. Many times, just by looking at the comments, I can come up with several new blog posts.

      But, I haven’t received any emails thanking me for the discussions on my blog – I need to work harder πŸ™‚

  10. Chris says:

    You have a point there! I can only confirm about what you have written here. Time and again, people on who’s blog I wrote a comment ended up commenting somewhere on my blog. Anyway, I just comment only, when I really mean it, not just for strategy.

    • Hey Chris,

      That’s the thing. It’s part of my strategy, but I only comment when I really mean what I’m saying. It’s not a comment just to get a backlink. That doesn’t work that well. To me a comment should be after you’ve read the post, and you should comment on the content of the post.

  11. Angela Booth says:

    Jens, I’ve never thought of blog commenting as a marketing strategy. For me it’s always been more of a fun thing to do — a way to goof off. You’ve made me look at it in a completely different way.

    Thanks for the great suggestions, and for the link to the CommentLuv plugin. I wasn’t aware of it. I’ll definitely be installing it on a couple of my blogs.

    • Hi Angela,

      That’s the beauty of the blog commenting. It’s a fun thing to do, and it’s a way to goof off, but it’s also a very powerful part of a marketing strategy πŸ™‚

      CommentLuv is awesome. Let me know if you have any questions.

  12. Kaleigh says:

    This is such a great post. I go through waves of commenting and it pays off, but I always seem to forget that. Definitely going to share with my blog readers and social networks. Is CommentLuv compatible with other blogging platforms besides WordPress?

    • Hi Kaleigh,

      Thank you so much for the feedback. I have added commenting in my daily schedule. I don’t get to comment on as many blogs as I used to, but I never go to sleep without commenting on at least one πŸ™‚

      I actually don’t know if CommentLuv is available for other blog platforms. I haven’t read any information about it being available for anything other than wordpress, but I’m not sure what Andy Baily has been up to lately πŸ™‚

  13. Bill Dorman says:

    So, you think this might work for me?

    I don’t have a marketing strategy per se, but my social strategy has followed your 12-step plan pretty closely.

    I feel I have built a good base and have learned valuable social skills; time will tell on how I continue to utilize them.

    You are doing quite well with your efforts.

    Question – why did 4 of your posts pop up in my reader today? Where have they been?

    • Hey Bill,

      You are the master, and I’m waiting for your social strategy. I’d be the first one to buy it, that’s for sure.

      I believe that the reason 4 of my posts ended up in your reader today was because of my switch to FeedBlitz, but I’m not really sure, because I haven’t done anything out of the ordinary πŸ™‚

  14. Carolyn says:

    Hi Jens, Thanks so much for the shoutout. I have to agree 100%. Commenting gets you noticed around the ‘Net which can drive traffic to your blog. What’s really amazing though is the friendships you can forge through commenting. Many of your commenters above I have met through commenting. I never considered that as a benefit, but your #4 is the best reason in my mind!

  15. Blog commenting is certainly not part of my brand strategy, not because I don’t believe in it. I simply don’t have time… πŸ™

    I know, sad excuse, but I am often just as happy sharing blog posts and great content, yet when I wonder why there’s not as much commenting on my blog as I would like, I need not look any further. I ought to walk the talk, as they say…

    Great post, and great reminder of why commenting indeed qualifies as a bona fide tactic in an effective content strategy.

    Cheers from Quebec City,

    • Hi Frederic,

      That’s very interesting. I used to have a lot of time when I worked at the University, now that I’m running my own business, I don’t feel that I have enough time to do anything πŸ™‚

      But, I have added blog commenting as part of my strategy, and I don’t go to bed without commenting on at least one blog (not including my own). Many times I end up commenting on just one, but at least I did comment. To me, building relationships online has been a very important part of what I do online, and blog commenting is the cheapest and best way to build those strong relationships.

  16. Graham Segal says:


    As always, you present a point of view that is both impeccable and inspiring. As indicated through the foregoing posts, you have hit a universally-accepted nerve. I have some questions about this policy that you might like to address in some detail; it may a subject for another general post.

    How do you go about finding suitable blogs to post on? Do you subscribe and read possible blogs for a month or two to get the feel for the blogger and the blogger’s contributors or do you just jump in feet first? How wide are you willing to go in posting to blogs: for example, do you (as a professional marketer) ever post on, say, gardening, origami or mathematics sites? How is the line drawn; is a general interest in a subject enough or as the old adage says ‘let the cobbler stick to his last’?



    • Hey Graham,

      You’ve got some very interesting questions. And thank you so much for the kind words πŸ™‚

      There are several answers, but the first one is that it all depends on how much time you’ve got. I would comment on all types of blogs if I had the time. And it depends on why you are commenting. If you’re doing it to attract customers, then you might want to focus on who the customers are and where they are hanging out etc.. But, people who blog in general are usually interested in other people who blog (no matter what subject we’re talking about).

      The easiest way to find blogs to comment on is to find one blog in your niche, and visit the blogs of the people who comment on that blog. For instance, if you’re writing about marketing, you could just visit all the people who’re commenting on my blog and you would have a lot of awesome blogs and brilliant people to connect with.

  17. For Sparkstone Creative, commenting on other people’s blog posts is just as important as writing our own. If you write well constructed feedback about the WHOLE article, it’s a great way of getting yourself recognised as a person or business with real insight into various subjects.

    I tend to ignore the comments which are obviously created as way to add back links, as more often than not they will focus only on the first paragraph of text and will usually not reflect the content or summary of the complete article.

    The only problem with commenting on every article you read, is it can soak up so much of your time that you have no time left to write your own articles!

    On a side note – I’m constantly amazed why so many brand marketing managers are reluctant to guest blog on other people’s websites. We actively encourage people to submit their blog ideas to us for inclusion on our websites, as it helps us to gain extra unique content, and it provides the blog contributor with valuable back links to their own site from a website with good Domain Authority.

    • Hi Martin,

      I’m actually working with a company right now and we’re trying to do a very interesting cultural switch, from a company who doesn’t write content or comment on other blog posts, to a company that embraces it. I can’t wait to see what’s going to happen on our next meeting. They’re excited and so am I.

      I believe that this is what marketing in 2012 and beyound is about. We need to focus on the content and build relationships.

      Great stuff Martin. I might have to send you a guest post πŸ™‚

      • Re: content building and relationships – I completely agree.
        No single blogger or marketing professional has the time to right every single blog they’d like to have on their website. Nor should they need to pay a professional blogger to write articles for them (particularly as many are badly written and don’t reflect a good understanding of the subject)

        By building good relationships with like minded bloggers, we can all share in each others credibility and at the same time boost our own SEO rankings.

        We also need to stop pushing our own agendas on to customers and instead give them the content they actually wish to read. Outward/direct marketing still has its place, but inward customer gathering is fast becoming the most cost effective method to gain qualified leads and followers who are actually interested in your products or services.

        • I absolutely agree. I have been working with a few clients about how to develop content, and so far I’ve been thinking about doing polls to ask the readers what type of content and what type of topics they’d like to read more about. How do you develop content, do you ask readers/clients and do polls?

  18. I think like about you but don’t to write like you. So, I’m very glad to see it that, my thought is about similar to you . Thanks for sharing.

  19. Lisa says:

    Hi Jens, I sure do try to comment daily but not on as many blogs as I’d like to. I believe it also helps us to get to know bloggers better by visiting their blogs and commenting. It’s more personal than just reading their posts. I would agree with your other points too. It does help a blogger get seen more and thus generate a little more traffic too. I just installed the Comment Luv premium and love it!
    How many blogs do you comment on daily Jens?

    • Hi Lisa,

      I comment on a daily basis, but I don’t comment on as many as I used to. Now, I have more than enough with helping my clients, so I just comment and do social media when I feel that I have extra time. But, commenting on blogs is still very important to me. I comment on as few as one per day, and as many as 40 per day. It all depends, but I always comment on at least one blog post a day (not including my own posts).

      It’s awesome that you’ve installed CommentLuv Premium. It’s one of the best investments I’ve made.

  20. Tami says:

    Hi Jens,
    Do you give the same value to commenting on Facebook posts as you do to commenting on blog posts? I have pretty much ditched my efforts with my blog to invest my time where my followers “hang out.” I am also becoming a “Fan” of similar pages and commenting on their posts and it’s working – I received 35 fans last week from a page that posted my healthy chili recipe! I literally interact with thousands of potential clients per week! I would love your feedback on whether or not you think I am missing any key opportunities by making my comments on Face book as opposed to blogs. Thanks so much for your time and your work!! I’m a “Fan”!! πŸ™‚

    • Hi Tami,

      My answer to your question is a yes and a no πŸ™‚

      The reason I say it’s a yes, it’s because you’ll get many of the same benefits. You’ll be everywhere, and you’ll create strong relationships and you’ll even get traffic from it. You might in fact get most of the 12 reasons for why you should comment. So, it’s great that you’re commenting and doing it on Facebook where your followers hang out.

      The reason I say no, is that it’s a closed community and Facebook “owns” your content. It probably won’t happen, but Facebook can in fact shut down, or do some major changes (launching a paid version) and many people might stop using it. That’s why I am using Facebook and other social media platforms as a way to drive traffic and a way to engage readers and interact with “followers”, but I will always own my content and have it on my own blog. But, like I said, Facebook is awesome and what you’re doing is like blog commenting. It’s important that you comment where your followers are. If they’re bloggers, then comment on blog posts, if they’re mainly on Facebook, that’s where you should comment.

      Thank you so much for your feedback, and your question was very interesting – and it’s awesome that your a “fan” πŸ™‚

  21. Stan Faryna says:

    Comments can give spark to a blogger’s community. They can help search ranking too – if comment luv is equipped. Most importantly, comments can be the beginning of a beautiful and life-long conversation. And friendship.

    What’s better than a comment? Better than a comment is a direct link and mention in your blog post to the bloggers and blog posts that made you think about something that matter to you.

    • That’s exactly what I’m talking about Stan. But, I also believe that it’s a lot easier to get the direct link if you’re commenting on blogs. People are so much more friendly if they know you πŸ™‚

  22. Ralph says:

    Hey Jens, the only guy I know that’s everywhere is Bill. We all know Bill…….I think that’s part of his strategy. I am focusing on #2 because the rest I totally agree with but being everywhere to me is not free. We only have so much time and we have to be somewhat discerning, don’t we? Well, maybe not. I don’t know.

    Personally, I only get comments on my blog from the other bloggers I engage with so the importance of connecting is as real as it gets if you don’t want crickets but then again I could just become Perez Hilton #2 and I would be as popular as pizza.

    Great post buddy. Cheers.

    • Hey Ralph,

      Great to see you. Yes, Bill and maybe Adrienne, they’re everywhere. The only place I haven’t seen them yet is on a Norwegian blog πŸ™‚

      Time is an important issue I used to comment a lot, as many as 50 posts a day. But that was a long time ago, now some days I only comment on one post. I’m not sure what happened, but I’m a lot more busy now than I used to, that’s for sure.

      Ah, you mentioned pizza πŸ™‚

  23. Ruth Zive says:

    Jens, obviously commenting is part of my strategy, and something that I recommend to all of my clients. However, I think it’s important to make a distinction between ‘popularity’ and business success. Sometimes I do wonder about some of these blogs, attracting hundreds of comments every week, and what proportion of those are directly responsible for increased business. Or even what proportion of the commenters represent the blogger’s target market? It’s a fine line, and certainly not the only consideration when blogging, but you need to be clear on your goals and expectations and comment accordingly :-).

    • Absolutely. There are several things we need to consider when we comment. And that’s part of my 12 reasons for commenting on blogs. But, it’s a great way to connect with potential clients and future partners, and sometimes this might be part of the strategy and other times, the reason for commenting might be to get backlinks. I usually don’t think much about the backlinks, that’s just a great benefit πŸ™‚

  24. Corina Ramos says:

    Thank you so much for sharing these great tips. For someone who is new in the blogging world and trying to make a name for herself, this advice is priceless!

    • Hi Corina,

      Thank you so much for the feedback. One of the best tips I got when I started blogging was to follow other blogs and comment on them and build relationships with bloggers, and that’s the tips I’m happy that I followed. I wouldn’t be anywhere near where I am today if I hadn’t followed that advice πŸ™‚

  25. Tim Bonner says:

    Hi Jens

    I spend quite a lot of time visiting other blogs and commenting. It’s not only part of my marketing strategy but I enjoy it too! Engaging with people, learning from them, building up a relationship are all things I have been able to do just by a simple comment. Brilliant.

    I love all of the points you made although #5 scares me to death. Guest blogging is something I’ve been asked to do but I’m a little shy and have avoided it so far!

    • Hi Tim,

      Enjoying commenting is very important, especially because it takes a lot of time to comment and to build relationships via comments. You should really start thinking about guest blogging, I know it’s hard in the beginning, but once you’ve had your first guest post published, you won’t have any problems with the next… at least that’s my experience πŸ™‚

  26. Terence says:

    Adding a value to a post through a comment is what is lacking in me and I’m doing everything I can to comment as an expert.

    • Just tell it like it is. Share your feelings and tell your story. That’s what I’m doing. If I enjoy the post, I’ll write that I enjoyed it and I’ll say which parts of the post I enjoyed and why. And many times, I try to relate the post to a personal experience (if that’s possible).

      Start with one step at the time, and write longer comments when you feel that you’re ready. The important part is to get started πŸ™‚

  27. Nawaz says:

    Because of comment posting a commentator becomes part of the online community. These comments are always small informative articles that are also helpful to enlist site in organic searches.

    • Hey Nawaz,

      Exactly. Being part of a community is very important as a blogger, and being able to boost your rankings in search engines just by commenting is aweseome πŸ™‚

      Thank you so much for the feedback.

  28. Sanjib says:

    Hi Jens,

    We comment on blogs because we would like to express our views genuinely. We would like to share what feel about a post. This in a way helps in building relations and we also become a part of a community of like minded people.


    • Hi Sanjib,

      That’s awesome. And like you said, commenting on blogs helps you build relations and you’ll be part of a community. I have no idea how lonely it would be working online if I didn’t comment on blogs πŸ™‚

  29. Maja says:

    Blog commenting is a way of communication with the readers and it is the fastest way to optimize a site under a particular keyword. Moreover it dishes up confidence to the writer that he is writer according to the niche.
    Blog commenting is a way of expression what ideas a particular person has about a topic. If think all the discussion on comments we can writer an other article that must be energetic than original article.

    • Hey Maja,

      That’s a great feedback. And I agree with you. I might write a new article based on all the comments on this one, thanks for the suggestion πŸ™‚

      • Maja says:

        @Jens I have done a lot of research on comments. I read all comments of a blog and try to know with how many angles people take one article. I also develop my creativity and write something on learning from the comments. I’m really gathering knowledge and in near future that might be published.

  30. Bethany Lee says:

    Hi Jens,
    I am a firm believer in having commenting be a big part of my marketing efforts (though, the only thing I’m “marketing” right now IS the blog). However, I’d like to disagree with one small point that you made–it’s totally not free. If you want to be a valuable commenter, you need to really read the whole article, and not just skim it. So many people do this and it’s obvious in their comments. Then, it takes time to write a good comment. If you do this ten times a day, twenty times a day, the amount of time spent can really grow–and time is money for me.
    Its funny though, that also means our commenting should be targeted–and I have read this so much–that we should comment on other blogs within our industry, but I don’t do this (even though time is money). Why? Because I have other interests outside the topic of my blog, and (my blog is a lot of fitness inspiration), I justify this by thinking–gee whiz, everyone needs fitness inspiration, right?! πŸ™‚

    • I agree with you. It does take a lot of time, and time is money. But, the reason I wrote that it’s free is that you don’t have to pay anything to do it. But you do have to spend your time. It used to take a lot of my time, but now that I’m working as a solo entrepreneur, I don’t comment on as many blogs as I used to. Now, I usually comment when I have some time left, like early in the morning or just before I go to bed πŸ™‚

      By the way, are you a vegan? I believe that I read something about that on your blog πŸ™‚

      I’m a vegatarian.

  31. Ben says:

    Hi Jens,

    You’re a commenting king. πŸ™‚ Great post, great reasons – and thanks for the links to QBT. Much appreciated. πŸ˜€

    • Hey Ben,

      Thanks a lot. I’ve been commenting a lot, but I don’t have as much time at the moment. To me, comments are a very important part of any “online” marketing strategy, it’s how you build a following and it’s how you build relationships.

  32. Blog commenting is one of the best and useful way of creating massive one way links for your site. It has the best of both worlds because you are able to share information to others as well as make name and brand for your own products and services.

  33. mindy trotta says:

    Well, here goes. As you can see, I’m a great student! I am more prone to responding to Tweets rather than blog posts, but I see your point, and have just turned over a new leaf. Always thought engaging and relating things back to, my own blog, for example, was not appropriate…but maybe it is! (Usually do it if the blog is food-related, though.)

    • Hi Mindy,

      It’s great to meet you, and thank you so much for commenting. I believe that if you comment on blogs every single day (and especially if you do it more than one time on each blog), you’ll build strong relationships with the authors, and the people who are reading the blogs and commenting on them. The blogs doesn’t have to be in your niche, but it helps that they are. It’s a lot easier for people to visit your blog and commenting on it if it’s in a niche they’re familiar with.

  34. Dave says:

    Really enjoyed reading this. I love your 11th tip, ‘find the point of interest’ such a great idea, to encourage closer reading as a way of learning more about blogging.

    • Hi Dave,

      That’s awesome. Thank you so much for the feedback. Reading and commenting on blogs is so much more than just a backlink, I’m learning new things every single day just by reading and writing comments πŸ™‚

  35. Amber Wendover says:

    I love you article and completely agree. I think one of the most important part of comments is making it meaningful … Either feedback to the author or giving others your perspective. The people who make short comments just to promote their own blogs end up annoying me. My friend told me once to think of a comment online as a conversation in person – say something meaningful to keep the conversation going not just something to hear yourself talk. Best advice ever. Thanks for sharing your thoughts with us all, great lessons.

    • Hi Amber,

      I absolutely agree. Adding value to the post is very important and it’s something the author really appreciate. I usually think of a comment the way you describe it as a conversation between two people, if you do, it becomes so much easier to comment – great advice πŸ™‚

  36. Jody says:

    Blog comments do surprisingly show up in searches! Also I see links from comments but mostly it is just fun to be part of the conversation

  37. William Mougayar says:

    I’m seeing a lot of Comment Luvers here :). Yes, every comment is an implicit link to a person & a potential relationship behind it.

    It can become challenging to keep track and find the places that matter to you where you want to discuss topics. That’s why I created Engagio as an Inbox of conversations replies & a stream where you can follow your friends discussions. We haven’t integrated CommentLuv yet, but we support about 13 networks & commenting systems. Sorry for the shameful plug, but it’s so in-line with this topic.

  38. Without a doubt, commenting on blogs is the #1 thing I’ve SUCKED at as a blogger. when I started out I felt like I was blogging in a vacuum. Only later did I realize that I wasn’t alone and that others would like to hear comments from me. Now I try to comment on blogs as much as time allows. It definitely helps when people have easy commenting systems and have a comment luv plugin like you have here. Make it easy on your commenters, and you’ll get more comments.

  39. I’ve been commenting on blogs more and more, and I have to say your advice works. Creating relationships, sharing expertise, and finding blogging opportunities are some of the best reasons I’ve found. But the greatest value to me of visiting all the blogs is that I learn so much! Thanks for your post.

  40. On Mondays I spend a few hours going through blogs in my Feedly feed reader, pinning, commenting, liking, etc. It’s part of my overall “work” as a food blogger to get to know other bloggers, for all the reasons you outlined above. I do see traffic from those comments and links, and the inbound links from quality sites do improve my SEO. But I do it primarily because blogging is all about community. Thanks for some great reminders!

  41. Bonnie says:

    This is great information! I read so many blogs but rarely comment. Will certainly change that habit quickly.

  42. Just thought I would leave a comment …because you are right of course …. good post!

  43. This was one of the first pieces of advice I read in a blog post when I started, that when you visit a blog, don’t just read and look, but comment. So I did and discovered it to be a great way for people to reciprocate. Good content yes, but good blog etiquette is just as important. Great post.

  44. Hi Jens
    I am fairly new to blogging and I have only used it in the last couple of months to promote my business. I have been doing lots of research about seo tips and I have found your website very useful .
    Thank you for the excellent info.

  45. Emilia says:

    Commenting on blogs provide interaction, expand networks and helps build authority. Web presence is very important especially when you want to make a profit out of your web content.

  46. Felicia says:

    Blog commenting is without doubt a good strategy not just in building rapport with other blog owners, but to also help build backlinks and traffic towards your site. However, there are some blog owners who don’t accept comments on their site (which they do by turning their commenting system off) which I find quite strange because this can also be beneficial for them, and it’s not like they are Wikipedia or something.

    • Hi Felicia,

      I absolutely agree, blog commenting is awesome and it can bring us traffic and friendship. The only blog owner I know that has turned off commenting is Seth Godin. I understand why he did it, because he would have received thousands of comments on every post and that would be close to impossible for him to manage.

  47. abhishek says:

    These points are bang on, Jens. I love commenting and it has helped me made a lot of friends.It is a major part of my business strategy as well. Thanks for the share.

  48. All your information given in this post is real and unique and your last point is excellent and true, I have studied some of the general blogs in that many of the author writes for their own satisfaction with their own language they do not thing of others. But this article is nice to read and to follow to see handsome results. I have one doubt in this, Does abnormal blog commenting within a day (50blogs per day relavant{niche} or irrelavant general blogs with quality pr) cause any harm to our website..Please answer for my query I will very helpful to you.

    • I believe that abnormal blog commenting in a day will hurt your SEO. But, if you do a lot of blog commenting on average, then you won’t have a problem. What Google is looking for is people and businesses who are doing campaigns and buying links and buying comments and doing a lot of things for a few days. But if you keep commenting a lot, then you won’t have a problem.. well, unless the comments are not of high quality πŸ™‚

  49. Clive Roach says:

    This is a super post for bloggers that are just starting out. I talk about this for companies but this aspect is often overlooked for company blogs. What is your experience with this?

  50. Saurabh Rai says:

    i completely agree with all your points.

  51. meena says:

    I absolutely agree. Adding value to the post is very important and it’s something the author really appreciate.

  52. Paul says:

    Jens you are very open and honest, and share great advice not only here on your blog but also in your Sunday email. I always enjoy receiving that email as well reading your blog. You make a great point that by commenting on blogs we can truly develop relationships with other bloggers as well as their readers. Looking forward to more great posts from you.

  53. Mark says:

    I haven’t necessarily done it for marketing purposes; mainly for building and strengthening relationships…

    But I plan on using for marketing purposes a lot more in the future!

    Some great tips here, Jens – thank you!

  54. Lisa says:

    Jens, I do. I try to I should say. I find this category of blogs is the easiest. The ones I have for retail can be a little harder to do. Everyone involved in marketing, social media and blogging are very active in this stuff. But other areas are not as much. Maybe some people are just shy too. I know when I first started it was hard getting used to seeing myself on other websites. It is a great way to get know people – through their blogs and comments. It really is another social medium. Thanks for sharing your insights on it.

    • That’s exactly what I’ve been experiencing lately. I have started several blogs for clients, and it’s so hard to get comments on them. And the same goes with my Norwegian business blog. It seems that we need to build that relationship first, and only then will the comments come.

  55. Corina Ramos says:

    This is a great post and great advice for those who are reluctant to leave their thoughts and comments like I used to be. I’ve followed this advice and had nothing but positive results. Thanks for sharing this…looking forward to more post from you!

  56. Jen Fischer says:

    Glad to have found your blog through a tweet! I have definitely learned a lot through commenting and have discovered the value of building a community online. Your post really explains very clearly why commenting is so important as a blogger or anyone hoping to build an online presence. Even if I did not have a blog of my own, I will still appreciate the community that grows out of commenting on blog posts. I plan to share this post with friends who are new to blogging.

  57. William says:

    Excellent article – plenty of content without the fluff. As someone just setting up a website on the WP platform I am aware that posting useful comments is something I should be doing.
    One question – do you restrict your commenting to your niche (marketing) or do you spread it around on non-related blogs you have an interest in or come across by chance?

  58. Steve says:

    I agree with helping with gaining more traffic to the blogs and helping with the popularity and ranking. Though its a risky thing to do and time consuming since now all comments are approved and posted.

  59. sunnyson548 says:

    Blog commenting is the place where the professional use to share their toughs. This will increase the business growth as per suggestions and enhances, which is going to change in your business. In general people use to browse many blogs by which they can able to find the related blogs for others products or services. You can able to understand the actual marketing status of the products where a professional use to comment.

  60. Miller Finch says:

    Excellent post. Shared it on FB. Commenting on posts is something I’m improving at, but I’ve run across the platform as difficult to use if you don’t have a Blogger account. I would recommend to those using that platform to change it to something more user friendly. Or, maybe it’s just those blogs themselves that have the difficulty, IDK, but I just wasn’t able to comment and participate in the discussion. πŸ™

  61. Ellis Shuman says:

    Yes, I like to comment on blogs!

  62. This is an awesome post. I really like the concise style and straight forward information. Yes, I do comment mainly on web design blogs. I agree that you learn a lot, as you read the articles to find out the context and the viewpoint of the author. This then enables you to add comments with relevance and value add.

  63. Blog commenting is one of the popular activity comes under link building, blog commenting has many benefits, best benefit is to increase website popularity on the web.

  64. Darlene says:


    This is my first time on your site.. which goes to show.. there are lots of amazing bloggers out there!

    Do I typically comment on blogs as part of my marketing strategy? Not so much. If I have a little lull in between projects, I’ll go around and see what’s up, and comment.

    My main marketing is guest posting + Twitter + email campaign. Not necessarily in that order. Hah!

    Will bookmark your site.. darlene πŸ™‚

  65. maksan says:

    Interesting news . It would be great if you can provide more details about it. Thanks you

  66. Tom Coleman says:

    Hi Jens-Petter, You always hear you should: 1. Guest post on other blogs 2. Comment on other blogs. And you do it because it’s a good strategy to get traffic to your own sites. You have opened my eyes LOL. It’s all about building relationships, helping people, and making friends. That’s what all marketing is about. This is the first time I’m actually getting this regarding blog commenting. I am active on Twitter and that’s an amazing medium to build relationships. People are so giving, funny, and helpful. I actually got here because @JohnAguiar follows me and I was checking him out. John recommended one of your posts and I got to this one. This post totally resonates with me. “It’s not about me. It’s about you. It’s about we. It’s about the community and the relationships.” What a great community of online marketers. The web allows for amazing connections and interactions. It was wonderful to meet you Jens-Petter and the community you have developed here. You’ll find I don’t type very well. So be forewarned…LOL..
    Have a great day. I’ll be back… πŸ™‚ P.S. Thanks to @JohnAguiar .

  67. Mohit says:

    My 12 Reasons to comment are:-
    1. Help enrich the content and clear the intent of the author.
    2. Appreciate and extra effort by any reader/author of the post so readers can extract best out of it.
    3. Build relationship to enhance better mutual understanding and fellowship.
    4. Earn friends of similar thinking.
    5. Establish foothold in the online community.
    6. Link and interlink next post of my blog.
    7. Learn guestblogging by writing in some other’s blog environment.
    8. Give feedback and correct it if I feel something wrong.
    9. Understand presentation skills from experienced authors.
    10. discussion sometimes brings out of the box solutions and Idea.
    11. Learn Handling criticism and debates on comments by the author.
    12. ear mark favorite posts and authors to follow.


  68. Karthik says:

    Its like being in touch with family. In this case Blogging Family.

  69. Sly Maslang says:

    Loved the post! Gave me a much broader perspective on blogging. Traffic aint my prio for now, but reading helpful and practical stuff like this is. Thank you Jens!

  70. Tom Treanor says:

    Great post. Who knew there were so many great reasons to comment. One of my weak areas – I’ll admit!

  71. Hi Jens, I do make a point of commenting on blogs (look, I’m doing it right now). The main benefit for me has been the online relationships I have managed to build. As you’ve explained, these relationships lead to more shares and comments of my own posts. The another benefit is that to be able to comment, you must first read the blog properly. Reading other people’s blogs is a great way to increase your knowledge.

  72. Great post and I’m glad somebody else said it! We all enjoy reading various articles and posts, but many of us skip out on the check. We leave no comments…no trace that we were actually there, other than behind the scenes analytics.

    Let us all do better. Try to find one or two blogs to follow and post comments regularly. The authors will begin to look forward to hearing from you and they just may sign up to follow your blog, too. It, indeed, is all about reciprocity!

  73. SteveC says:

    I haven’t been commenting on blogs for very long, but so far it has been interesting to see the difference between commenting to add value and just commenting because I want to say something. I enjoy the article and the other comments more when I feel involved in the learning process. Thanks for your tips!

  74. i just love blog commenting and the best part is your visible every where and it also help to increase traffic so i love commenting really interesting post…

  75. the law of resiprocity , or do unto others as you would have them do unto you… we all want feedback on our blogs, so we should in turn leave feedback for other people on theirs.

  76. Nathan Ambrose says:

    Well written, Jens-Petter.

    Commenting is (part of) my marketing strategy, although I do need to comment and blog more consistently. But I’ll get there!

  77. Your article is fabulous! I am a firm believer of supporting the “community” and developing relationships with others who appreciate what I do. I agree that no one is going to blindly buy your services or product if they have not established trust/relationship with you. Great job!

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