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10 Ways Offline Businesses Can Use Twitter

Twitter versus Facebook

Twitter is not just for mindless teenager chatter: it is a social networking platform that you can use to get the message out about your business, get leads, make more sales and boost customer service. You might think that you’d have to have an online business to benefit from this type of service, but you don’t.

Here are 10 ways offline businesses can use Twitter to make their business better.

Become part of industry talk

Your business may not be online, but you can use Twitter to stay up to date with industry developments and discussions. Besides staying informed, you get to meet the movers and shakers in your sector, getting you connections that otherwise would be difficult to develop. Additionally, you get to establish yourself as an authority in your industry getting yourself and your business needed name recognition.

Keep tabs on competitors

You aren’t the only one on Twitter, you know: almost everyone is there. This means that you have an easy way to keep track of what your competitors are doing without tapping a single phone line or diving into one dumpster. Of course, your competitors are probably following you too, so just keep that in mind.

Special promotions

If you want to get the word out about a sale or a promotion you are running at your business, Twitter is the way to do it. You can use hash tags to make sure people looking for your type of product get the news out. You can send out a link or just send out a coupon code that customers can bring to your store to get a discount. Get creative.

Find new employees

Whether you need a one-time logo design job or a full time worker, you can send the word out over Twitter. You will get a lot of people interested in any type of work you have to offer, so go ahead and Tweet about it.

Use Twitter as a task manager

Some online task management solutions such as Remember the Milk integrate with Twitter, so all you have to do is send out a direct message Tweet with your task information and the software will collect it. Alternatively, you can just send direct messages to a separate task list Twitter account and you can do about the same thing.


Let’s face it: email is no longer the preferred method of communication for many people. With Twitter, you can communicate with your employees at an instant without requiring them to have a special messaging client.

Distribute your blog posts

When you update your company’s blog, use Twitter to let everyone know. The online world is changing, making it more difficult to get traffic to your blog. You can manually send out the news of your latest blog article, or you can get a WordPress plug-in that will do it automatically.

Market research

You can use the huge number of Twitter users to get feedback about the things that are important to consumers in your market. Whether you have a restaurant, an electronics shop, or a dress store, you can find out what the market values in real time so you can make the best product and marketing decisions.

Knowledge base

You’d be amazed at who all is on Twitter at any given time. If you have a puzzling software issue, tax question, or other issue that requires guidance, send it out on Twitter and see what the community has to say. Especially for small businesses, this method of gathering knowledge is invaluable.

Monitor your reputation

When someone gets angry about you or your business, one of the places where everyone knows about it will be Twitter. Sometimes you don’t even know that a customer is upset, but everyone else does. By keeping watch on Twitter, you can demonstrate to the world that you mean business by providing exemplary customer service.

These 10 ways offline businesses can use Twitter will help you get your brick and mortar company enjoy the benefits of Twitter, so get started up today.

James Adams is a writer who currently works for Office Kitten, one of the top stores specialising in providing office furniture to businesses.

image: Flickr

15 responses to “10 Ways Offline Businesses Can Use Twitter”

  1. Jon says:

    Keeping a pulse on your competitors and syndicating blog content are great uses of Twitter. In fact, your market research can be done using Twitter search and although it’s not the most efficient use of your time it’s still effective.

    Pushing website content to our social media outposts, and knowing how to bounce traffic back, is part of tying all your networks together around your brand, message, or product/service.

    • Hi Jon,

      I use Twitter search all the time. It’s a great way to join the conversation and follow competitors. I use HootSuite and combine it with using TweetAdder.

      Thanks a lot for your comment.

  2. Jerry Katz says:

    Nice Post! Thank’s for the info.

  3. Ric Nunez says:

    Great List Jens. Monitoring the reputation is very important for an individual or for a business. Twitter is a great tool for it. Also is very good for local markets.

  4. That’s really a nice post
    very well expressed points
    keep posting

  5. Polly Buckland says:

    Great Blog. I love this article. I am about to launch a website (next few months) targeting Small/Medium sized business owners in the UK. Would you like to submit this as a guest article that would link back to your blog? You can get me on @TypefaceC

  6. Joseph Hipolito says:

    I’ve fun when I see this Jens, this one showing about the two Socia media and I love it..

  7. Dean Diaz says:

    Twitter can be a good social networking platform for business who wanted to acquire greater exposure. Indeed you’ve mentioned great tips enjoyed reading this post.

  8. Dave Ventura says:

    Twitter being one of the renowned social networking sites definitely serve people needs in multiple purposes. Primarily on communication, but then as being mentioned on this post there are lots of possible things you could do such as your one online social marketing platform in distributing your stuffs, finding people with potential in your business, and the most important one it gives individuals greater exposure in building deeper reputation.

  9. Winifred from engagement rings toronto says:

    Twitter is such an easy and convenient way for business and marketing.These are truly easy ways to network on Twitter.Well I am just a beginner in Twitter so all this information will be useful for me.I will try this for me.

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