Twitter is not just for mindless teenager chatter: it is a social networking platform that you can use to get the message out about your business, get leads, make more sales and boost customer service. You might think that you’d have to have an online business to benefit from this type of service, but you don’t.
Here are 10 ways offline businesses can use Twitter to make their business better.
Become part of industry talk
Your business may not be online, but you can use Twitter to stay up to date with industry developments and discussions. Besides staying informed, you get to meet the movers and shakers in your sector, getting you connections that otherwise would be difficult to develop. Additionally, you get to establish yourself as an authority in your industry getting yourself and your business needed name recognition.
Keep tabs on competitors
You aren’t the only one on Twitter, you know: almost everyone is there. This means that you have an easy way to keep track of what your competitors are doing without tapping a single phone line or diving into one dumpster. Of course, your competitors are probably following you too, so just keep that in mind.
If you want to get the word out about a sale or a promotion you are running at your business, Twitter is the way to do it. You can use hash tags to make sure people looking for your type of product get the news out. You can send out a link or just send out a coupon code that customers can bring to your store to get a discount. Get creative.
Find new employees
Whether you need a one-time logo design job or a full time worker, you can send the word out over Twitter. You will get a lot of people interested in any type of work you have to offer, so go ahead and Tweet about it.
Use Twitter as a task manager
Some online task management solutions such as Remember the Milk integrate with Twitter, so all you have to do is send out a direct message Tweet with your task information and the software will collect it. Alternatively, you can just send direct messages to a separate task list Twitter account and you can do about the same thing.
Let’s face it: email is no longer the preferred method of communication for many people. With Twitter, you can communicate with your employees at an instant without requiring them to have a special messaging client.
Distribute your blog posts
When you update your company’s blog, use Twitter to let everyone know. The online world is changing, making it more difficult to get traffic to your blog. You can manually send out the news of your latest blog article, or you can get a WordPress plug-in that will do it automatically.
You can use the huge number of Twitter users to get feedback about the things that are important to consumers in your market. Whether you have a restaurant, an electronics shop, or a dress store, you can find out what the market values in real time so you can make the best product and marketing decisions.
You’d be amazed at who all is on Twitter at any given time. If you have a puzzling software issue, tax question, or other issue that requires guidance, send it out on Twitter and see what the community has to say. Especially for small businesses, this method of gathering knowledge is invaluable.
Monitor your reputation
When someone gets angry about you or your business, one of the places where everyone knows about it will be Twitter. Sometimes you don’t even know that a customer is upset, but everyone else does. By keeping watch on Twitter, you can demonstrate to the world that you mean business by providing exemplary customer service.
These 10 ways offline businesses can use Twitter will help you get your brick and mortar company enjoy the benefits of Twitter, so get started up today.