sly : marketing

10 Reasons Why I Tell My Clients to Use WordPress

I have been using WordPress (the self-hosted version) for a long time, and to me, it’s the natural choice when it comes to blogging. It has more or less always been like that. But, I have tested several other blogging platforms, and I’m not going to say anything bad about the competition, but I’m telling all my clients to stop what they’re currently doing and start using WordPress.

There are 10 reasons why I’m telling my clients this, but I also tell them that my marketing business is not about the technical stuff. My marketing business is about marketing, and three methods:

I’m no techie.

And my clients are not techies either.

So, I need things to work 100%, all the time.

I’m telling my clients that if they’re going to be successful in the long run, they need to start blogging and to use WordPress as their blogging platform. Blogging (and WordPress) is part of the marketing system I’m developing for all my clients. I’ll tell you more about the system in a couple of weeks.

When we’re talking about switching from a different blogging platform, or if they’re new to blogging, I’m always saying that there are 10 reasons why they should not consider anything other than WordPress.

10 reasons why I tell my clients to use WordPress

 

1. Easy to use

WordPress is one of the easiest blogging platforms to use. I believe that any person new to wordpress can start using it in a matter of minutes. There are many advanced features, but to create content and publish it, anyone of my clients can do it.

2. Awesome plugins

I keep testing new plugins all the time, and just a few days ago I wrote a review of Bring My Blog Visitors Back. There are thousands of free and premium plugins and widgets for WordPress, and you can find plugins with some amazing features. Anyone can install the plugins with just a few clicks, and new plugins are popping up everywhere.

3. Huge community and great support

I am not really sure, but I believe that I’ve read that wordpress has the largest community of all the various content management systems and blog platforms in the world. So, if my some of my clients Β have any questions, it’s fast and easy to get the answer. And usually it’s completely free as well – and they don’t even have to ask me.

4. WordPress is free

WordPress doesn’t cost anything. My clients can download it completely free. They can install it and start using it without any costs, and they don’t have to pay any licenses either. There’s not a one-time-fee and no monthly expenses.

5. Open source

I really like the fact that wordpress is open source. My clients can have access to the source code, and this means that they can alter things themselves, or hire someone to do it. And it means that they can hire someone to create new features (plugins and widgets) too.

6. Big companies with big budgets are using WordPress

When my clients ask me if I can name other businesses who are using WordPress, I tell them that all sorts of big businesses all over the world are using it. Many Fortune 500 companies are using it, like Sony, GM and UPS, and companies like The New York Times and CNN.

7. Quality Themes

I am no techie and I’m definitively not a designer. That’s why I love having access to high quality themes like Studiopress, and Elegant Themes, and it costs a lot less to my clients, they’re used to paying designers.

8. Great for SEO

I am teaching my clients how to do their own affordable search engine optimization. And with wordpress, this is as easy as it gets. WordPress is built for SEO, and there are all sorts of plugins to help my clients do their own SEO.

9. Easy to update

WordPress is updated regularly, and for me and all my clients, it’s a one click update.

10. Languages

Some of my clients have been talking about having one blog with several languages, this is easy with wordpress (there’s always a plugin to help you do the job). But, another great thing about wordpress is that it’s been translated into a lot of different languages. My clients’ blogs can be in Norwegian, Swedish, Danish, English or close to any language available. And if it’s not available, it’s not that hard to add the language to wordpress.

More than 10 reasons to use WordPress?

I’d love to get your feedback. What do you think, have I covered all of the reasons why my clients should be using wordpress, or do you think there’s more advantages than the 10 I’ve listed?

Let’s discuss it.



56 responses to “10 Reasons Why I Tell My Clients to Use WordPress”

  1. Couldn’t agree more Jens!

    I remember the time when I had switched from Blogspot to WordPress and saw the massive difference, though for me it wasn’t all that easy because I was used to Blogspot. However, after a while I started liking WordPress for the very reasons you mentioned.

    I think it’s better to have a paid version of WordPress than installing the free ones if you are really wanting to get professional later in your career, though some people normally start on the free platform and later switch to the paid versions.

    Oh yes…add another 11th major difference to your list – you can use CommentLuv on a WordPress blog, which I don’t think you can on Blogspot πŸ™‚

    Thanks for sharing these wonderful reasons with all of us. πŸ™‚

    • I have also tested many of the free blogging platforms like Blogspot, and most of them are easy to use, but they’re not as powerful as WordPress, not at all.

      I have also tried wordpress.com and it works great as well, but if you’re in business, I wouldn’t recommend that at all. That’s because as a business owner I want to have full control and flexibility.

      CommentLuv is great point. I love that plugin πŸ™‚

  2. Bill Dorman says:

    Yay, I finally did something right; I have a WordPress acct. Your # 5, open source; can you make alterations even on a free account?

    What plug-ins are a must for the free acct?

    What? You have to charge me for that info? How about 2 large Papa John’s pizzas regular crust; one cheese and one veggie?

    • I don’t think you can do that type of alterations on wordpress.com, that’s because everything is more or less done for you. I am actually not so sure about how the wordpress.com thing works anymore, since it’s several years since I tried it.

      What I’ve done is switched hosting to Synthesis (owned by Copyblogger) and they have the best wordpress hosting on the planet, and it’s only $27 a month and they manage everything for you. I wouldn’t have it any other way πŸ™‚

      But, for 2 large Papa John’s pizzas you know I’d do anything πŸ™‚

  3. Ben says:

    Hi Jens,

    Although I’m happy with WordPress and agree with many of your points, I’m a firm believer in trying out other tools and choosing what’s the best fit for the project at hand.

    I regularly surprise people by saying that while WordPress is an absolutely great platform for blogging, I strongly discourage businesses or individuals from looking exclusively at WordPress-based solutions. It is not the only option out there and it is not always the best one.

    I’m well aware this view is not a popular one. So many people use WordPress (and many profit from it, too) that it’s understandable those same people would defend WordPress at every opportunity. That’s absolutely fine. However, I can’t say WP is the only solution that meets many of the above criteria πŸ™‚

    The size of the community, the number of plugins and the quality of the Genesis framework (for instance) are very strong reasons for me to continue using WP for my blogs. I just wouldn’t use it for development projects.

    As always though, it’s a matter of preference. I just think it’s good to look at a range of options and determine if WP is actually the best fit for what you want to do. Of course, I accept not everyone has the know-how to build custom stuff, especially without a platform like WP to have a lot of the work already there.

    • Hey Ben,

      That’s interesting. I’m no techie, so I don’t have any real development projects. And my clients are with me for one reason and that’s the focus on content. And that’s why I always say that WordPress is the best thing for them.

      But, I do agree that it might not be the best thing for every project, but so far, WP has been the far best blogging platform for me and my clients πŸ™‚

  4. Unmana says:

    I so agree! WordPress makes everything so easy, even for a technophobe like me.
    What I like most is what’s in your first point — ease of use. And I love the writing tool — especially up on full screen, no distractions, just a big white space to write in.

  5. Ted says:

    I am a huge fan of WordPress too. There is one major issue I have with WordPress though. It is not as secure as I would like it to be. I have had more than one website hacked before and it is not fun. And believe me, I have a background in computer science. So, it is not like I am some techno-noob. I take extra security measures to try to prevent hacking. It still happens to me from time to time. You have got to make sure you backup all your settings and your databases from time to time.

    • Hi Ted,

      My site has also been hacked a few times, so I certainly understand what you’re saying. I don’t know much about the security issues, other than that I’ve read that the latest versions of WordPress is a lot more secure than the older versions.

      I haven’t had any problems after I switched to a new host (Synthesis).

  6. Jospeph Hipolito says:

    Hi sir jens I agree for what did you post in here, and to be honest you share something really informative in here, and I learned something new…

  7. Tim Bonner says:

    Hey Jens

    I’ve not really tried any of the other blogging platforms. I’ve always used the self-hosted WordPress and can’t see that changing.

    I’m still trying to find a theme that I am totally happy with. I wish I were a techie in that regard and I could design one myself. But that’s not going to happen so the search continues.

    • I’m all about Genesis Framework and Studiopress. I’ve tried so many different themes, and I ended up going pro. But, I also recommend Elegant Themes, they have some really awesome themes and it’s very cheap.

  8. Sonia says:

    I am a huge advocate for WordPress. I love everything about it and the many options available to help customize what you want and still maintain control over your website. I have a friend that uses blogger and he almost lost his website because of some technicality from Google. I would never want my site, my work and my sweat to be zapped out at the drop of a hat because its Free. Free comes with a price and I would rather pay for it and at least know I have some control over it. BTW, I love the new site design Jens!

    • I would probably have paid for the hosting no matter if I was just doing this as a personal thing and not business. I want to be able to have full control of what I do, and I spend a lot more money on other “stupid” things during a month than on hosting, so to me it’s just something I decided to do a long time ago. WordPress.com was great a few years ago, and it’s probably even better now, but like you said, when it’s completely free it will always be some limitations.

      Thanks a lot for the compliments on my new design πŸ™‚

  9. Adrienne says:

    I couldn’t agree with you more Jens…

    It’s hard for me to even remember back when I wasn’t using WordPress. I do believe I started out on Blogger in the beginning but I really didn’t care for that platform if you must know the truth.

    WordPress is so easy and you can do so much with your blog if you have a paid theme. The plug-ins are fabulous and the community is a must. It’s just hands down the best blogging platform online today, in my opinion that is.

    Thanks for that nod as well Jens and I totally agree with you.

    ~Adrienne

    • That’s the same with me. It’s hard to remember how long it’s been since I was using various other blogging platforms, but I’m so glad that I decided to go for the self-hosted WordPress. It has made a huge difference in my business, and now I’m doing my best to convince my clients to do the same πŸ™‚

  10. Sergio Felix says:

    Hey Jens, well even though I do not rely on Google anymore for traffic I still do believe that it’s something to not completely forget about it.

    Google absolutely LOVES and ADORES wordpress blogs.

    Why does this happen? I have absolutely no idea but it’s just what it is.

    A self-hosted WordPress site is definitely the way to go. There are other choices but I wouldn’t waste my time with anything else at this point.

    Sergio

  11. Raymond Duke says:

    I have been running a personal blog on Blogger off and on for about a year now. Lately, I have been blogging more often, and I am not convinced as to why I should leave Blogger.

    Maybe it’s because I don’t blog for a business. Or maybe it’s because I am used to Blogger. I have tried WordPress and I found it to be confusing, busy, expensive, and a lot of hype. I also like Blogger because it is incorporated with Google.

    It seems that WordPress is the “standard” for blogging, and if I plan to do any work for clients in the future, I will have to learn how to use it. Even though I blog for personal reasons, I am doing it also to get familiar and comfortable with blogging. I actually have friend who is opening up a bakery and she is convinced that she needs a WordPress because someone told her she does – someone with better credentials than mine.

    I don’t think standards are a good idea, and I have seen some very professional looking Blogger websites. I do think that Blogger could use more templates, better press, and more popularity for it to have a better reputation.

    Basically, I did not find WP to be as good as people say it is, and not sure why it’s become so popular.

    • Blogger is a great platform as well, and if you’re not blogging as part of your business, I’m not so sure that you should leave it. But, I don’t know enough about blogger to say that you should or shouldn’t leave. The thing about blogging for business is that you need to have control, and you need to be able to upgrade features and add new solutions to what you’re currently doing – and look at what’s going to happen next in your business and what you should be offering your clients. And that’s part of the reason why all the thousands of different plugins for WordPress are amazing for bloggers. We can adjust and do almost anything with our blogs, and it doesn’t matter what we’re blogging about.

      And, as a business owner, I want to be able to add an email service to my blog and so much more. I believe wordpress does what business owners need, better than any of the other blogging platforms.

  12. Yetunde says:

    I couldn’t agree more that WordPress is excellent to use. Its so user friendly that those new to blogging can quickly get the hang of things and I so love the Commentluv

  13. Matt Brennan says:

    I just switched my main site to WordPress and couldn’t be happier. It’s much easier to get an onsite blog, and like you said, you don’t have to be a techie geek to change your meta data, and upload new content. It’s a beautiful platform, with a lot to offer for just about any type of business. Good blog!

    • Hi Matt,

      That’s awesome. What type of platform did you use before you switch to WordPress?

      I have been thinking about switching some of my clients sites to wordpress as well, and not just the blogs. To me, they could have their entire sites as wordpress sites.

      • Matt Brennan says:

        Hi Jens, sorry about the lateness to this reply. I just noticed the email response. Before WordPress I had a static html site with an off-site Blogger blog. I desperately needed the on-site optimization that WordPress offers. It’s also a much easier platform. I’d recommend the switch for your clients if you haven’t done it already. It allows them the ability to make consistent changes on their own, giving them more control.

  14. I agree with everything you just said Jens! WordPress has become my favorite blogging platform and just having something that I can call my very own is exciting. I really like how I can customize my site to my liking. Everything is so much easier and plugins are so useful too.

    Thanks for sharing!

    Melanie

  15. alfred says:

    WordPress is nice and professional blogging tool but you have to spend time with the installation, selection & installation of plugins, you have to regularly install updates (because of security),…

    The “10 reasons” are valid for Blogger, platform from Google as well therefore I prefer to use Blogger for all my blogs and for my clients as well.

    Cheers!

    • Hi Alfred,

      I am using Synthesis as my host, and they did everything for me. The installation took just a few minutes, and all the upgrades are just one click from me. So, I hardly spend any time with anything related to tech. I am not so sure that the 10 reasons are valid for blogger, because blogger is not installed on your “own” system. So you won’t have that much control and you won’t have access to all the various plugins and it’s not open source. But, don’t get me wrong, blogger is an awesome blogging platform as well.

  16. You’re absolutely correct. I’m just new to blogging and prefer to use WordPress because of its many wonderful features.

  17. Chadrack says:

    To me the ease is really the biggest reason. Before I started using wordpress, I had a static site which I tried to run as a blog because the idea of the site was to feature marketing information with new content added every week. In fact it was to be an online magazine. It was simply tedious to update!

    However, since I’ve come to know of wordpress I discovered how much fun it could be to update your site without all the stress. Besides, with wordpress, you can build just any type of website.

    • Yes. WordPress is very easy to use, but I’ve tried other blogging platforms that might be even easier to use, like Squarespace. It was probably the easiest platform I’ve used, but still, it doesn’t have close to any of the plugins and the power that wordpress has πŸ™‚

      • Chadrack says:

        Well, I have not really tried Squarespace though I’ve heard of it many times. But like you said, WordPress just beat them all with the many options we have with it and the plethora of plugins available.

  18. katherin says:

    The first and main reason to use wordpress is “easy to use”and user friendly,free of cost etc…its becoming more popular..your reasons are really worth and valuable..thanks for sharing..

  19. Oliver Tausend says:

    Hi Jens,

    thanks for sharing your insights. I truly wonder why people would use anything else than WordPress. I don’t have the desire to look at something else. Like you, I am not a techie and we definitely don’t want to scare our customers away with techie stuff, do we ?

    Best,

    Oliver

  20. Nawaz says:

    WordPress is my favorite CMS. I have installed some plug-ins and enjoying a lot. For SEO, I have installed ” All in One SEO”. This is one of the wonderful plugin. I always advice people to install wordpress for small business.

  21. Ben says:

    WordPress is the only choice, really. Good for SEO, good for ease of use and puts the end user in control. I advise using it to all my clients too.

  22. Maja says:

    Every promotion in business demands a platform and that platform must be of dynamic nature and WordPress is one of them. It is easy to use. A man with a little knowledge of HTML can easily maintain his own WordPress blog. It is a versatile CMS that is friend of Google.

  23. dipa says:

    The one thing i have against wordpress is editing images. I have had so much trouble using this feature for images that i lose my patience with this platform. i extensively use wordpress- have a blog there and it is hard to work with it sometimes. I don’t know if it is just me or if it happens to the best of us.

  24. alexstrauss says:

    Hi your article is awesome sounds good. Yes the word press blogs / Websites doing good. And it also very user interface and it also helpful to indexing easily in search engines. Thanks to share this informative post.

  25. Felicia says:

    Hi Jens,
    There’s nothing to disagree on with any of your reasons. This is because wordpress is such a blessing for almost all bloggers because they have an easy way of making their blog without having to think about all those programming and coding thingies. It is basically a simple platform with very advanced tools.

    • The only thing I have been thinking of lately, is that some systems might be better for people who are completely new to online publishing. WordPress is easy, but at the same time it’s very powerful and it has a lot of options.

  26. Niki says:

    Hello jens,

    These are few strong reasons to opt for WordPress. I also tried Joomla but its not that flexible so I always prefer WordPress over Joomla. In past, few of my clients also asked for website builders like Wix and SquareSpace but they are not as intelligent as WordPress.

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