I have been using WordPress (the self-hosted version) for a long time, and to me, it’s the natural choice when it comes to blogging. It has more or less always been like that. But, I have tested several other blogging platforms, and I’m not going to say anything bad about the competition, but I’m telling all my clients to stop what they’re currently doing and start using WordPress.
There are 10 reasons why I’m telling my clients this, but I also tell them that my marketing business is not about the technical stuff. My marketing business is about marketing, and three methods:
I’m no techie.
And my clients are not techies either.
So, I need things to work 100%, all the time.
I’m telling my clients that if they’re going to be successful in the long run, they need to start blogging and to use WordPress as their blogging platform. Blogging (and WordPress) is part of the marketing system I’m developing for all my clients. I’ll tell you more about the system in a couple of weeks.
When we’re talking about switching from a different blogging platform, or if they’re new to blogging, I’m always saying that there are 10 reasons why they should not consider anything other than WordPress.
10 reasons why I tell my clients to use WordPress
1. Easy to use
WordPress is one of the easiest blogging platforms to use. I believe that any person new to wordpress can start using it in a matter of minutes. There are many advanced features, but to create content and publish it, anyone of my clients can do it.
2. Awesome plugins
I keep testing new plugins all the time, and just a few days ago I wrote a review of Bring My Blog Visitors Back. There are thousands of free and premium plugins and widgets for WordPress, and you can find plugins with some amazing features. Anyone can install the plugins with just a few clicks, and new plugins are popping up everywhere.
3. Huge community and great support
I am not really sure, but I believe that I’ve read that wordpress has the largest community of all the various content management systems and blog platforms in the world. So, if my some of my clients have any questions, it’s fast and easy to get the answer. And usually it’s completely free as well – and they don’t even have to ask me.
4. WordPress is free
WordPress doesn’t cost anything. My clients can download it completely free. They can install it and start using it without any costs, and they don’t have to pay any licenses either. There’s not a one-time-fee and no monthly expenses.
5. Open source
I really like the fact that wordpress is open source. My clients can have access to the source code, and this means that they can alter things themselves, or hire someone to do it. And it means that they can hire someone to create new features (plugins and widgets) too.
6. Big companies with big budgets are using WordPress
When my clients ask me if I can name other businesses who are using WordPress, I tell them that all sorts of big businesses all over the world are using it. Many Fortune 500 companies are using it, like Sony, GM and UPS, and companies like The New York Times and CNN.
7. Quality Themes
I am no techie and I’m definitively not a designer. That’s why I love having access to high quality themes like Studiopress, and Elegant Themes, and it costs a lot less to my clients, they’re used to paying designers.
8. Great for SEO
I am teaching my clients how to do their own affordable search engine optimization. And with wordpress, this is as easy as it gets. WordPress is built for SEO, and there are all sorts of plugins to help my clients do their own SEO.
9. Easy to update
WordPress is updated regularly, and for me and all my clients, it’s a one click update.
Some of my clients have been talking about having one blog with several languages, this is easy with wordpress (there’s always a plugin to help you do the job). But, another great thing about wordpress is that it’s been translated into a lot of different languages. My clients’ blogs can be in Norwegian, Swedish, Danish, English or close to any language available. And if it’s not available, it’s not that hard to add the language to wordpress.
More than 10 reasons to use WordPress?
I’d love to get your feedback. What do you think, have I covered all of the reasons why my clients should be using wordpress, or do you think there’s more advantages than the 10 I’ve listed?
Let’s discuss it.