I started my business on 1. April last year, and today is a day where I am at the office, looking outside, enjoying the view and the sun, and thinking about what I have accomplished, and what I should have done differently.
Don’t get me wrong, my first client, made me the happiest man alive.
I keep focusing on something
I remember when I wrote about how to focus on writing when your cat is peeing on the kitchen table, and that’s exactly how I am feeling about my business. I have accomplished a lot. I have written a novel in Norwegian, and I have written a short story (available for free), and I keep writing, even though it’s not really part of my business. Not that I am not focused, because I am more or less always focused on something, the problem is, that I don’t know what I should be focusing on.
Let me start by giving you an example.
I have owned a boat, it was an old boat, but it was actually very nice. And, several years ago my wife and I decided to sell the boat. The price we wanted for the boat was $30.000, but I spent more time writing a blog post, like this one, than selling the boat. I took a few pictures, and I wrote a very short text (advertisement), and that was it. I am sure that I could have sold the boat for a much higher price if I just put a little more effort to it. And, the blog posts I write, I don’t earn hardly any money at all writing them.
But, the thing is, I love to write, it’s a lot of fun, and I doing what I am doing right now. I don’t love selling boats, even though I could have earned more selling that specific boat than I would have been earning from 1 year of blogging.
And, that type of focus is exactly what’s been happening to my business during the first year.
The part of business I don’t do well
The first part, is the part where I have to set a price for my services. I don’t like it. It’s hard to tell people how much I am worth. At the start, I was worried that they didn’t agree with me. But, I getting used to it, since I’ve been doing it a year, and I need the money. But, money is not why I am doing my business.
The other part is also related to money, because I keep focusing on the fun part, and the creative part, and not the part where I’ll be earning more money. I know that I shouldn’t, but I keep saying to myself that I’m not a business person, but I know I am, I am just not that focused on money…
I am a solo entrepreneur in marketing, and I have my own business, but like the story of me selling my boat, I keep focusing on the fun part of my business, and not the part where I’ll be earning more money.
I like to tell myself that I do what I do because of my passion for marketing and my passion for writing, but it’s not the truth.
It’s not always about passion
I thought that passion was the reason for everything, but sometimes it’s about being lazy, and procrastination. I am mostly alone at the office, and like today, when I am enjoying the view outside and the sun, I keep adding tasks to my to-do list that should not be at the top.
I understand that the tasks at the top of my list, should be the most important tasks, not the easy to-do tasks, or the most fun tasks. I don’t think that it has anything to do with my age, I’m close to 41 years old, and I really want to enjoy every single day of my life. But, I am always looking for fun things to do. It’s like my love for Zappos (without being a customer).
I’m thinking that as long as I keep focusing on having fun, amazing things will happen, and I don’t have to worry about the future. But, sooner or later, I need to start focusing on the money…