sly : marketing

My 1 year business anniversary


I started my business on 1. April last year, and today is a day where I am at the office, looking outside, enjoying the view and the sun, and thinking about what I have accomplished, and what I should have done differently.

Don’t get me wrong, my first client, made me the happiest man alive.

I keep focusing on something

I remember when I wrote about how to focus on writingย when your cat is peeing on the kitchen table, and that’s exactly how I am feeling about my business. I have accomplished a lot. I have written a novel in Norwegian, and I have written a short storyย (available for free), and I keep writing, even though it’s not really part of my business. Not that I am not focused, because I am more or less always focused on something, the problem is, that I don’t know what I should be focusing on.

Let me start by giving you an example.

I have owned a boat, it was an old boat, but it was actually very nice. And, several years ago my wife and I decided to sell the boat. The price we wanted for the boat was $30.000, but I spent more time writing a blog post, like this one, than selling the boat. I took a few pictures, and I wrote a very short text (advertisement), and that was it. I am sure that I could have sold the boat for a much higher price if I just put a little more effort to it. And, the blog posts I write, I don’t earn hardly any money at all writing them.

But, the thing is, I love to write, it’s a lot of fun, and I doing what I am doing right now. I don’t love selling boats, even though I could have earned more selling that specific boat than I would have been earning from 1 year of blogging.

And, that type of focus is exactly what’s been happening to my business during the first year.

The part of business I don’t do well

The first part, is the part where I have to set a price for my services. I don’t like it. It’s hard to tell people how much I am worth. At the start, I was worried that they didn’t agree with me. But, I getting used to it, since I’ve been doing it a year, and I need the money. But, money is not why I am doing my business.

The other part is also related to money, because I keep focusing on the fun part, and the creative part, and not the part where I’ll be earning more money. I know that I shouldn’t, but I keep saying to myself that I’m not a business person, but I know I am, I am just not that focused on money…

I am a solo entrepreneur in marketing, and I have my own business, but like the story of me selling my boat, I keep focusing on the fun part of my business, and not the part where I’ll be earning more money.

I like to tell myself that I do what I do because of my passion for marketing and my passion for writing, but it’s not the truth.

It’s not always about passion

I thought that passion was the reason for everything, but sometimes it’s about being lazy, and procrastination. I am mostly alone at the office, and like today, when I am enjoying the view outside and the sun, I keep adding tasks to my to-do list that should not be at the top.

I understand that the tasks at the top of my list, should be the most important tasks, not the easy to-do tasks, or the most fun tasks. I don’t think that it has anything to do with my age, I’m close to 41 years old, and I really want to enjoy every single day of my life. But, I am always looking for fun things to do. It’s like my love for Zapposย (without being a customer).

I’m thinking that as long as I keep focusing on having fun, amazing things will happen, and I don’t have to worry about the future. But, sooner or later, I need to start focusing on the money…

13 responses to “My 1 year business anniversary”

  1. Lisa says:

    Jens, congratulations for making it through a year. Interesting about focus, it’s hard to focus on the hard stuff that makes us money when we like doing so many of the other things that come along with it. Spring fever can affect even the best of us Jens! We have to enjoy life too along the way. Best of luck with your 2nd year.

    • Hi Lisa,

      Thank you so much for all your support, and I am working on my focus. I understand what I should be focusing on, but it’s hard to switch focus away from the really fun stuff, to the stuff that makes me earn money ๐Ÿ™‚

  2. nabil says:

    Any business need money, time, and passion.With the reason of becomins successful your business wi be so.If your aim is known and your way of doing so right and correct.”Iโ€™m thinking that as long as I keep focusing on having fun, amazing things will happen, and I donโ€™t have to worry about the future. But, sooner or later, I need to start focusing on the moneyโ€ฆThis part in this post is interesting!!

  3. Mark says:

    Congratulations, Jens! I’ve witnessed a lot of changes along your one year journey… I’ve appreciated the insights your work always provides. I don’t miss an article you publish!

    You’ll keep evolving, learning for the rest of your entrepreneurial journey… I have and still do everyday.

    Money is the driver that enables you to help more people. As you pay more attention to it and get a bit more comfortable being a business owner, the experience, confidence and understanding of what it takes to build a successful business will translate to confidently asking potential customers for a fee that will commensurate with the value you provide.

    Just know I am celebrating along with you on this special day, sir! : )

  4. Congratulations Jens ๐Ÿ™‚

    Time surely does fly – doesn’t it? I’m sure you must be feeling the same way. I agree, blogging isn’t all that easy and often when we turn our attention and focus to what we like or want to do, something else takes a back seat.

    I am like you there and prefer doing what I enjoy, and doing it because I want to do, not because I have to do it – a lot of difference there. Yes, those who blog for money have to do what they do, and few are able to love what they do. So, you should consider yourself lucky there. ๐Ÿ™‚

    Thanks for sharing, and wishing you many more such years to come by. ๐Ÿ™‚

  5. Khaja Moin says:

    Excellent Jens,
    I like your post and the way you write them. Anyway I don`t say you must concentrate more on fun part. Because it depends on you.
    Though I suggest to work on other side of business i.e money making part.
    Congratulations for completing one year of your business.


  6. Tim Bonner says:

    One year Jens. That’s fantastic.

    I’m not great at focussing on the important parts either I have to say. I sat down to write a blog post and here I am commenting instead. Money, well, that may come to me one day but I can wait.

    You definitely need to focus on it more though as you are definitely worth it!

  7. I guess it’s hard to do anything when your cat is peeing on the kitchen table ๐Ÿ˜‰

    Congratulations for making it to the one year mark!

    “I keep adding tasks to my to-do list that should not be at the top.”
    โ€“ You too? ๐Ÿ˜‰ This is a battle we all fight daily. And it is tough being a lone wolf business owner. You have to do everything AND motivate yourself ever single day, but it is all worth it!

    I’ve seen you change so much, and really evolve as an entrepreneur. Cheers to your success. Almost pizza time ๐Ÿ˜‰

  8. Eugene says:

    Congrats Jens! If you love what you do, and work at it, good things will happen.

  9. Bill Dorman says:

    I have always been ‘fun’ focused and whereas it’s probably not the best business model if you need to be hard-driving and relentless in your pursuit of success; it’s who I am. Fortunately, I’m in a profession where a certain amount of fun is required to cultivate new customers so it’s actually worked out pretty well.

    It is not uncommon to gravitate toward the ‘easy.’ It’s when you get out of your comfort zone however, is probably where you will find your most success.

    That’s my two-cents for the day.

  10. Carolyn says:

    Hi Jens, Congratulations on your one year anniversary. I’ve been thinking about this when April approached and marveling at all you have accomplished in a year. You have started a business, maintained a successful blog, published a novel and published a short story.


    Don’t worry about focus. You’re doing great!

  11. Abhishek says:

    It is indeed a great achievement with so many blogs running around. Congratulations and good luck for the future. The best part is you know what you are doing and how you can improve it.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe: rss | email | twitter | +