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I have contacted Seth Godin and asked him if we can use “Small is the New Big” as the slogan for next years marketing campaign for our college, and guess what?
Seth Godin told me it was ok!
I’ll tell you why I think we should be using it.
It’s perfect for us.
Because we are fairly small, our students are having a blast. It’s easier to make friends, it’s easier to talk to professors, it’s easier to get guidance and counseling. Everything seems to be easier.
Because we are fairly small, it’s easier to become personal. Students are friends with teachers, teachers are friends with students. We are all helping each other. We can do that, because we are small.
We have a lot more flexibility than big colleges and universities. It’s fairly easy to turn everything around and put all our money at a completely different marketing campaign, if we wanted to.
It’s not like we have to spend six months to decide what we are going to do next year, we can adjust pretty easy.
Small is the New Big is a great slogan, it makes being creative easy, just look at the cover of Seth’s book.
… and we are going to design T-shirts for our students, and think of all the amazing stuff we can do with a slogan like that on the T-shirts.
But as Seth Godin, I believe that… Small is the new big only when the person running the small thinks big.
I am not sure if we are ready, but we better be!
Internal Tags:college,seth godin,small is the new big,university
You might have already noticed that I am writing an Internet marketing newsletter. Well, I haven’t been exactly proud of the contents. That’s because I really haven’t had a goal, I have only been sending various tips related to Internet marketing techniques and especially when it comes to various interesting new systems that my subscribers could sign up for.
Most of the systems did cost money, and I would earn a few extra bucks in commission from the sales.
That’s all about to end.
Starting tomorrow, I will send out my first edition of the brand new Internet marketing newsletter. It will be all about free Internet marketing tips, and free resources… it will contain videos and audio. It will be all about teaching my subscribers how to be successful with Internet marketing.
There will be no more links to new systems or new e-books, it will only be hands on stuff you’ll learn from instead of a link to a system that you can buy (or sign up for).
Once in a while, all my subscribers will be able to download e-books and software. Everything will be free (of course), and there will be no more signing up for stuff (because they have already done that) or paying for stuff (I will still write reviews about interesting new e-books/books and systems on this blog though).
I am not sure if I am going to be posting the first edition of the brand new Internet marketing newsletter on this blog as well, I’ll have to decide tomorrow.
Anyways.
The edition tomorrow will have the following content:
- Article: “How to Improve Search Engine Ranking with Google”
- Audio: “Internet Marketing Myths”
- Video: “Getting Started with Video Marketing and what You Need”
- Video: “How to Upload Your Video(s) to Multiple Sites”
I will be sending it to my subscribers once a week.
If you didn’t already notice, you can sign up for the newsletter at the top of this blog.
Internal Tags:google,Internet marketing newsletter,search engine ranking
This is part of a series of posts about an Internet marketing course called Commission Blueprint. Be sure to read the other posts as well (this list will be updated as soon as I publish new posts):
I have just finished reading the third (and final) report from Commission Blueprint called “Review Page Secrets”. This report was 14 pages, and I finished reading it in about 15 minutes. It was fairly easy to read, but I guess that I will be looking at it again (and again) if I am going to actually create a review page of my own.
It was an interesting first sentence of this report:
Sadly, the days where you could set up a simple AdWords campaign and make a vast amount of money by simply direct linking to the sales page of a product are all but gone.
This is what I have been doing, every single time I tried using AdWords, no wonder why I didn’t get any results to talk about.
“Review Page Secrets” report is all about how to create an effective review page with real life examples that we can learn from.
A review page is about positioning yourself as an expert by comparing a number of products that the prospect may be interested in, and of course, you end up telling them that they should buy one of the products (the best one / the one that pays you the most commission).
The reason you do this, is because people will think of you as an expert / authority, and people are more likely to obey an expert.
Now, I am not allowed to reveal all the details about the report, but I’ll tell you this:
The most interesting part of the report is all the “live” examples and how Steven Clayton & Tim Godfrey (the guys behind the course) points out what exactly to do (because of all the testing they have done).
They provide 12 points on what to do, and they have put each point in an image of a “live” review page. When you buy the Commission Blueprint course you can download and start using this template for your campaign as well.
It all looks fairly easy to implement.
Remember, always use a photo of a person who looks confident, experienced, trust worthy and most importantly realistic (it can be a picture of yourself, or not). Provide testimonials as it helps create a sense of trust in what you are saying, and write the review page as you would write a story (it’s all about story telling).
Another interesting fact, what you really should do, is combining a Pre-Sell Page with a Review Page (not sure what this combination should be called …).
Internal Tags:AdWords,clickbank,commission blueprint,Steve Clayton,Tim Godfrey
I am writing a series of posts about an Internet marketing course called Commission Blueprint. Be sure to read the other posts as well (this list will be updated as soon as I publish new posts):
Today, I have read my second manual/report from Commission Blueprint. The first one was Opt-in Page Secrets, the one today is called Pre-Sell Page Secrets.
Opt-in pages are all about capturing e-mail addresses, building a list of buyers while you sell them the actual product.
With pre-sell pages you warm the prospect up to a product by using social proof and make them more receptive to its sales page than if they were to find it directly. Social proof is fairly the same as testimonials, people recommending this product instead of other similar products. And you warm the prospects up by using a story telling technique.
I have read about how to write the story, what it should be like, and which words to use in order to make the sales.
I have been reading a detailed description of the “perfect” layout (and I have received a link to download it as well). How to recommend the product, how to explain about my experiences with the product.
It was also very interesting to learn that I have to use a photo on the pre-sale page, but that it doesn’t have to be a photo of me. I can (and probably should) use a stock free photo of someone else.
I have read about how to use banners and links, and how to do split testing of the pre-sales page. In fact, it seems to cover everything that comes to my mind when I think of pre-sell pages. It even covered how to be marketing a page on AdWords by bidding under the brand names of other popular products in the same niche.
And finally, a tutorial about how to use affiliate links (like how to cloak them).
This pre-sell page report from Commission Blueprint was very interesting, and I have learned a lot. The only question that comes to my mind after reading it is, how can I write the pre-sell page without any experience with the product or any people giving me testimonials?
They didn’t answer this, but it might be included in one of the videos from the course.
Internal Tags:AdWords,clickbank,commission blueprint
This is part of a series of posts that I am writing related to Commission Blueprint. Be sure to read the other posts as well (this list will be updated as soon as I publish new posts):
I have just read my first report (from the Commission Blueprint course), and it was called Opt-In Page Secrets. It was a pdf document of 20 pages, and I guess you understand what it was all about. Yes, that’s right. It was all about how to create the perfect opt-in page.
But first, what is Commission Blueprint all about? I don’t think that I have answered this question, and that’s probably because I wasn’t really sure before I read the velcome pages (after I logged in).
In as few words as possible.
Commission Blueprint is a really focused (affiliate) marketing strategy on how to become really successful using ClickBank and Google AdWords.
It seems that everything Steven Clayton & Tim Godfrey (the guys behind the course) teaches us is related to affiliate marketing combining ClickBank and Google AdWords. But on the other hand, I have only read the welcome pages and the first report… (I’ll let you know all about it soon).
So, what did I think about Opt-In Page Secrets?
I really really enjoyed every part of it. I have read many reports and ebooks about how to create opt-in pages and how to build lists, but this one was straight to the point. I believe that you actually get everything you need to know in only 20 pages.
There were a few things that I haven’t thought about before (it might be just me); only ever build an email list in a buyer hungry market that has plenty of products to promote on the back end. It sounds fairly obvious, but I hadn’t thought about that one.
They talk about all the important parts, like the headline, creating a sense of urgency, trust and credibility, believability, direct instruction and they even give opt-in page examples with very clear graphics. And I believe that we’ll get the templates as well (but I’ll get to them in a later post).
As a member I got the script to use to create the todays date on the opt-in page. This is what most successful marketers use to always show todays date (very powerful), and I got the over-sized opt-in button (also very powerful). And they teach you exactly how to put your autoresponder code in your opt-in template.
I am asking myself if Commission Blueprint is for newbies or if it’s for people who knows most of the basics of affiliate marketing? At the moment, I am really not sure. But the first report got it all, so you really don’t need to know anything about affiliate marketing to understand what opt-in pages is all about, and at the same time, you’ll get all the powerful stuff.
Internal Tags:AdWords,affiliate marketing,clickbank,commission blueprint
This is part of a series of posts that I am writing related to Commission Blueprint. Be sure to read the other posts as well (this list will be updated as soon as I publish new posts):
I have been thinking about whether I should buy Commission Blueprint or not, it’s been going on for a few days. This morning, just a few minutes ago, I decided to buy it.
The reason is not that I am going to try to become a millionaire using AdWords, or start making money as an affiliate. Well, I a might test the system. But the main reason I bought it was that I want to learn Pay Per Click advertising, and I want to learn from the best.
The reason I want to learn is basically because we might be using AdWords to promote our college (well, we did a few years ago, but with no success), and of course, if I find the course to be really good, I will probably find some cool ClickBank products to market.
So, what I will do, is that I will start viewing all the videos and reading all the tutorials. And I will write a series of posts related to Commission Blueprint. This way, you will get a look at what it’s all about and I can hopefully teach you something as well as I will learn more by teaching you (did that make any sense at all?).
Anyway, I just bought it and I received access the “vault” of information from Commission Blueprint. I glansed at it and it seems that I will need quite some time to actually read/view everything, because there are a lot of information.
I’ll tell you more about it soon, probably later today.
Internal Tags:affiliate marketing,clickbank,commission blueprint
It’s been few years ago since I first discovered the marketing effect of a great forum signature. If you do it right, you can drive a lot of traffic to your websites from your signature. Now, I am thinking, the same applies to your e-mail signature.
If you create a cool e-mail signature, I’ll bet that you can drive a lot of traffic from it.
I have just created a new one, do you like it?
If you like it, you can learn how to create it for Apple Mail (or you can download the template, modify it and add it to your own e-mail client).
Internal Tags:apple,email,email signature,marketing,signature
I have been looking for a digital camera for a while, and because I haven’t been able to find which camera to buy, I am sort of in a hurry. In just over a week, I am travelling to Greece for a two week vacation. I want a compact (lightweight) digital camera for this trip.
So, what should I be looking for?
There are so many cameras to choose from. It’s always the price (the cheaper the better), image quality should be good, it should be lightweight, it should have a nice design, battery quality should be better than ok, and it should be fairly easy to use.
I have been looking closely at Canon Ixus 970 IS, and this digital camera looks really good. The reviews I have read are also impressive. The price might be a little higher than most other cameras I have been looking at, but it might be worth it?
I am still looking around, and still haven’t decided just yet, but I think that this is my favorite at the moment.
Do you have any other suggestions?
Internal Tags:canon,canon ixus,canon ixus 970 is,digital camera
When trying to create a marketing strategy for a large organization like the college where I work, you need to think about a lot more than marketing.
Let me give you a quick example.
I have about 450 colleagues, and when creating the marketing strategy, some of us gather to do some brainstorming and discuss possible approaches. Yesterday, six of us had a chat about a new catalogue.
We have one goal with this catalogue, and that’s to get people to visit our websites, because our websites are really the main catalogue. This is where all the juicy information is, and this is where they should go if they want to find all our courses.
Our catalogue has really just been a flyer, and a listing of our courses and our url.
This year, I wanted to do something different. It’s not going to be a revolution, I am just thinking that it would be interesting to put a focus on maybe 5 or 6 courses. The list of all the courses will still be there (not going to change that).
My thought is this; if we focus on 5 or 6 courses where we have had too few students over the past years, and few applications, we might do something about the trend. I am not saying that this is a great idea, but I think it might be worth a shot.
The major marketing challenge is to convince people that this is what we should do. Because some of the people I was discussing this with were more concerned about our colleagues (the other 444) and what they would think, other than what actually works as marketing to attract new students.
If we focus on 5 or 6 courses (and don’t forget that the list of all our courses will still be there), our colleagues would probably start asking questions like; like, why the courses that they are teaching are not in focus. And this again would eventually lead to a lot of discussions.
I can understand that some people at our team are asking questions, but should we really be that concerned about all our colleagues, shouldn’t we forget about them and just think about how to attract students?
Or is it important to keep our (450) colleagues satisfied, or should the results of the marketing campaign speak for itself?
Internal Tags:college,marketing campaign,marketing challenge,students
This is part of a series of posts that I am writing related to Commission Blueprint. Be sure to read the other posts as well (this list will be updated as soon as I publish new posts):
I am the first one to admit that this new release of a product/system called Commission Blueprint looks very interesting. It seems to be all about how to make a massive amount of money from marketing various ClickBank products. And it’s not about how to market products related to Internet marketing, it’s about marketing any product.
I am not here to discuss the product/system or if it’s any good or not, because I really don’t know (at this time) - but I can tell you that Commission Blueprint is probably the hottest ClickBank product right now, because all the major Internet marketers are promoting it.
The reason why I am writing about it today, is because I want to share how this product/system is gaining its trust, and why so many people want to buy it (right now). I believe it’s because of all the proof.
The guys behind it, Steven Clayton & Tim Godfrey, did earn $6,513 in 24 hours using this exact method, they earned $109,151 in 30 days, and $153,426 in 6 weeks. This sounds incredible, and it looks amazing, no wonder why people want to grab a copy.
Steve Clayton and Tim Godfrey uses screenshots of their ClickBank accounts as evidence of how munch money they have been earning using this system. From the image above, you can see exactly what they are showing on their sales page.
Proof like this will make all “normal” Internet marketing guys want to take a closer look.
Just take a look at the ClickBank statement above, they earned the incredible amount of $526,422.83 so far in 2008. That’s amazing!
With amounts like that, people are usually stunned, or they cry out scam! The interesting part with Commission Blueprint, is that why should they use an amount this high, if they didn’t have evidence? They could have used a much lower amount, and people would most likely buy it anyway.
They are also providing detailed statitistics of their website traffic for June of 2008. It’s not really a lot of traffic, but they are giving us another proof, that with this much traffic, they earned an incredible income.
What’s this telling us?
Once again, they are giving us evidence that “each of their sites generates up to 600,000 visitors per year… and every single one of them wants to buy!”
Proof if a very powerful marketing strategy, and combined with testimonials (another set of evidence that it works) it makes Commission Blueprint to a really hot product/system.
Internal Tags:clickbank,commisssion blueprint,Steve Clayton,Tim Godfrey
