A few weeks ago, I was smiling all day, all because I received a short compliment on Twitter. That got me thinking. I am using Twitter way more than I am using Facebook, Google+ or any of the other social networks. Why? Is it that much better?
I am still kind of struggling with Facebook. It’s not that I don’t understand how to use it, because I do. I use it for many of my clients, and I use it for my Facebook Page and personally. I am active on Facebook, but there’s just too much clutter, and it’s harder to get away from everything and just focus on what I want to be focusing on. And, sometimes it’s not the people, but the “right” conversations.
I am using Google+ and LinkedIn as well, but I am not that active. I answer questions, and I publish a few lines of content every week, but that’s about it.
Twitter is different
Twitter is lightning fast, and it’s very easy to use it on my mobile phone. It’s easy to focus on people and it’s even easier to focus on conversations and keywords. Sometimes I just feel like adding a new targeted search, either just using a keyword or even adding location. This way, I can see if there’s an interesting conversation close by.
One of the reasons why I started to use Twitter way more than the other social networks is Triberr. I started out as a free member, just to test what the community was all about. But, after a few months, I just had to upgrade to Triberr Prime. I was looking for a way to connect with people on a more professional level, and that’s how I have been using Twitter combined with Triberr. Don’t get me wrong, I really enjoy being personal. But, I am making a living doing marketing, so I need to involve the business mindset in what I’m doing online.
I am a clicker on Twitter
So far, I get more people from Twitter to visit my content, than I get on all the other social networks combined. Again, Triberr is part of the reason, but I believe that it’s so much easier to find the “right” content on Twitter and it’s more clickable, if you know what I mean. I don’t visit many external sites via Facebook, LinkedIn or Google+. When I’m using other social networks, I’m there, having a conversation and doing my best to add value. When I’m on Twitter, I am part of the conversation, but I’m more likely to click on a link as well. I believe that the reason why, is that the message is short and usually straight to the point.
To me, Twitter is like a party with an open invitation. We all know that everybody can see what we’re doing, and we want them to see it. We want as many people as possible to join in. It might be just me, but on the other social networks, I feel that I’m talking to my friends, and that’s it. A few days ago, I asked a question on Facebook, and I received feedback from two people I didn’t know (and they were not on my list of friends) and I got really surprised. It took me a while to reply, because I wasn’t sure how to react. It wasn’t a problem, I just didn’t expect it.
Sharing my best content
I don’t share my content that often on the other social networks. Again, it might be just me, but I feel that I’m too visible on Facebook if I share what I’m doing more than two times a day. Usually, I’m just sharing once a day. I do comment and engage with other people’s content, but I don’t share my own content that often. I feel that Facebook is more personal, and I am not in control. For instance, I have shared the link to my latest book on Twitter many times, over and over again, during the past months. I have only shared it once on Facebook.
I expect people to share a lot on Twitter, and I expect them to join my conversations, even though I don’t know them and they’re not following me. When I log in to Facebook, I usually see the same people over and over again. It’s not that it’s boring, but I have more than 1500 friends, and it seems that I only see 20 of them as active. The same goes for LinkedIn and Google+. It seems that Twitter is a huge party, while Facebook (and the other social networks I am using) are more for the VIP’s, if you know what I mean. That’s why I am using them differently.
Finding content I care about
I use Twitter to find interesting content. I am constantly searching for hashtags and keywords that are related to my business and my personal interests. For instance, I do an automated search for vegetarian and vegetarianism, to keep me updated on what’s happening around the world. I have launched a vegetarian festival, so it’s important to me, to stay updated and to find like-minded people. People that care about animals and why we eat what we eat.
Following powerful people
When you have an open invitation to a party, and you can go to any party in the world, wouldn’t it be awesome to join the celebrities and the really powerful people in the world? That’s what I’m doing on Twitter. You can follow Presidents, famous actors, and marketing gurus, and read what they’re doing and join their world. I am not saying that they’ll reply to your tweets, but it’s a great way to follow in their footsteps and learn from what they’re doing. I have created Twitter lists with various powerful people, this way I just visit my lists to see what they are doing.
Twitter is my favorite social media
What about you? Which one is your favorite social media?
Let’s have a discussion in the comments.